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The greeting that you leave on your phone in the form of a voice mail can be very important as it is the first contact that anyone calling has with you or the company that you work for. Therefore it is important that your voicemail greeting is drafted in such a manner that it does not make the caller squirm in embarrassment, or even raise their eyebrows in sheer wonder. Proper voicemail etiquette demands that a good voicemail message convey information like whom the caller is calling, where they are, when the caller can expect to be called back, and what to do if the call that is being made is of an urgent nature.

The bottom line is that a business’s situation is likely to change often and rapidly, each of which need a unique and applicable voicemail greeting to cover the circumstances and timeline. For example, callers shouldn’t reach a business-as-usual voicemail, and therefore expect a return call within the business day, if the subject they’re calling is out on vacation for two weeks. Such a lack of communication is a recipe to lose that caller’s trust and tarnish the brand’s reputation.
"[Auto-attendants] assist a business of any size in presenting a more organized, efficient, and, if necessary, more robust picture of itself,” points out Brandi Armstrong, Co-Founder of Telecentrex and blogger on evancarmichael.com. The right greeting can make the difference between a frustrated customer or a satisfied one.