This article is about the second main type of greeting – the voicemail greeting. All businesses should have professional voicemail greetings at the company level (i.e. your general business number), department level (e.g. customer service), and employee level, where applicable. It’s important that each of these voicemail greetings align with the brand and personality of your company to ensure that every caller has a consistent experience. Let’s dive in!
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Hi, you've reached Sally Smith at Example Realty. We specialize in helping you find commercial properties in Northern New Jersey. I'm unavailable to take your call, but will call you back by this time tomorrow if you leave a message with your name and telephone number. You can also email [email protected] or tweet @SallyS.
The whole point of sales voicemails is to begin a conversation with prospects. If a prospect is unclear on how to reach you or can't decipher what you're saying, you can kiss that lead goodbye.
Not many might consider it, but your business voicemail greeting is probably more important than you think. Now, we probably all hate recording those generic voicemail greetings at home or on our cell phones. But when it comes to our business – a generic, lifeless robotic greeting probably just won’t cut it. And thanks to the software that comes with your business VoIP solution, it is easier than ever to change your greetings on the fly.
e. Never Assume Anything: Phrases like “You Know What To Do,” “Sing Your Song at the Beep,” and others mentioned above are awful to leave in your greeting. For the sake of universality and comprehensiveness, NEVER assume the caller knows what to do. Lay it out clearly. f. Leave a Message: This phrase, by itself, will not do. It’s imperative for users to identify themselves in their greetings. Callers need to know they’ve reached the right person. g. Disregard Lethargy: If you’re not excited about your greeting, why would anyone else be? Never display a lack of enthusiasm in your greeting as it could turn callers off to both you and your business. h. Speak Clearly and Never Slur: Callers need to understand your every word; therefore, mumbling, slurring, and all other detractions of speech should never be recorded. d. Be Creative Without Sacrificing Quality: Callers know how voicemails work–i.e. leave a number, message, etc. While you want to be clear, it’s important not to be contrive or redundant with your message. Creativity can help users to differentiate themselves, as well as intrigue callers. While users should avoid the tropes of creativity listed above, it’s definitely good to think outside the box. That being said, scripting and practice can help users to experiment more with their greeting–ultimately allowing for more unique and creative approach. e. Speak With Diction: It’s important to present one’s self as an authority without alienating callers. As such, it’s crucial to articulate and speak with clear diction. “ if your voice recording has you stumbling over words and speaking haltingly, it does not convey confidence and competence,” states Ron Sellers of Grey Matter Research & Consulting. Remember, this greeting represents you; therefore, you want to appear collected and professional, as well as welcoming. To do this, one must carry themselves well through their recorded message. f. Account for Timeliness: Your message should be concise. No caller wants to be sitting through a rant/diatribe of redundant statements. Your greeting should flow without dragging. Inversely, one doesn’t want to be terse, either. Engage callers with a simplified approach laden with creativity. h. Account for Quality: Aside from speaking clearly, users want to eliminate any noise in the surrounding environment. The quality of the greeting is just as important as what’s being said in the greeting itself. As such, one doesn’t want to undermine a great message with poor quality. i. Courtesy, Tastefulness, & Tact: This is pretty self-explanatory and straight forward–NEVER be rude. Being light-hearted and humorous is very different from being obnoxious and/or abrasive. Again, these tools can be helpful if utilized properly, but not everyone perceives humor the same way. So play it safe. The last thing your voicemail greeting should do is offend a caller. k. Provide Options: if you’re part of a bigger company, it might be good to offer caller options. For example, allow a menu to defer callers to a colleague or co-worker in your absence. This can help show callers you care about their well being. Another option might be offering different modes of communication–i.e. email, fax, etc. In offering users diversity, contact may be much easier to maintain.
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Voicemails can give an important message or inform the caller about the receiver’s status. Thus, it is important for you to be clear while recording such messages. Here are a few examples of voicemail greetings to get an idea about appropriate messages that can be recorded the next time you leave your house or desk.
1. Eliminate voicemail and phone tag. Adjusters spend significant time in their day listening to and leaving voicemails and then waiting for insureds to return their calls.
Good voicemail greetings should include your name and/or company, your reason for missing the call or an apology, and instructions for leaving a message. Use Emojis in your Business Communications? Than Check Out These! Why Analytics Are the Hot Topic at This Small Business Conference How Zoho Bookings Helps Your Business Grow What Can Small Business Learn From the Rich and Successful? 5 Tips for Building a Great Website for Your Business The A to Z of Business Telephone Systems Annie Pilon is a Senior Staff Writer for Small Business Trends, covering entrepreneur profiles, interviews, feature stories, community news and in-depth, expert-based guides. When she’s not writing she can be found on her personal blog Wattlebird, and exploring all that her home state of Michigan has to offer. Small Business Trends is an award-winning online publication for small business owners, entrepreneurs and the people who interact with them. Our mission is to bring you "Small business success, delivered daily."
The simple truth is that you need to be more aware of what you’re leaving for other people to hear. Sure, this doesn’t always register as a priority for users, but it’s never too late to reassess your greeting. a. Reading/Speaking in the Imperfect Tone: Tone is absolutely everything. Users don’t want to come off as being too nice, as it sounds insincere, or being too terse, as it can be interpreted as being rude. That being said, striking the right balance is absolutely essential. Your greeting exists as its own entity, and therefore, it should NOT rely on callers’ familiarity with you. Instead, it needs to appeal to the masses. As such, your inflection, i.e. the way you state your name and directions, needs to be both welcoming and firm. b. Injecting Humor & Insincerity: While humor/light heartedness can be welcoming, it can also convey a sense of informality, insincerity, and ultimately unprofessionalism. Why, because you’re not there to lend your humor or to contextualize. Instead, you’re assuming the caller has a working knowledge of your personality to ground the message. Though this might not sound like it’s all that terrible—it can be detrimental. As stated above, one should NEVER rely on a caller’s familiarity with you. Instead, aim to appeal to the masses. Humor is ultimately subjective, meaning not everyone has the same tastes; therefore, someone is bound to be turned off by a quirky or off-color remark. While implementing a light-hearted or even tongue and cheek tone can work, it’s just a really bad idea.
As Dan tells us, "This is the only strategy I’ve ever seen consistently work—but when they call back you'd better have a question ready!"
8. "Hi, you've reached [your name]. I'm unable to come to the phone right now. But if you leave your name, number, and a short message, I'll be sure to call back."
26. Hello, you’ve reached [your name]. I’m either on another call, on a top secret mission to Mars, or I’ve just stepped away from my desk for the day. Leave a message after the tone and I’ll call you back tomorrow or in about seven months.
Creating a professional-sounding voice recording for your phone system can be a more difficult process than one initially might assume.
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