The simple truth is that you need to be more aware of what you’re leaving for other people to hear. Sure, this doesn’t always register as a priority for users, but it’s never too late to reassess your greeting. a. Reading/Speaking in the Imperfect Tone: Tone is absolutely everything. Users don’t want to come off as being too nice, as it sounds insincere, or being too terse, as it can be interpreted as being rude. That being said, striking the right balance is absolutely essential. Your greeting exists as its own entity, and therefore, it should NOT rely on callers’ familiarity with you. Instead, it needs to appeal to the masses. As such, your inflection, i.e. the way you state your name and directions, needs to be both welcoming and firm. b. Injecting Humor & Insincerity: While humor/light heartedness can be welcoming, it can also convey a sense of informality, insincerity, and ultimately unprofessionalism. Why, because you’re not there to lend your humor or to contextualize. Instead, you’re assuming the caller has a working knowledge of your personality to ground the message. Though this might not sound like it’s all that terrible—it can be detrimental. As stated above, one should NEVER rely on a caller’s familiarity with you. Instead, aim to appeal to the masses. Humor is ultimately subjective, meaning not everyone has the same tastes; therefore, someone is bound to be turned off by a quirky or off-color remark. While implementing a light-hearted or even tongue and cheek tone can work, it’s just a really bad idea.
For example, a message like, “Hi, this is Jim. You know what to do.” Well, not everyone is going to know what to do—i.e. they won’t leave you inclusive information. Additionally, they may not leave you a message at all. Aside from this, humor can again be detrimental to your message, this time lending itself to ambiguity and costing you clarity. For example, if a message read, “Hi this is Jim, sorry I can’t answer your call right now. Please leave your name and number and I’ll call you as soon as I can, but you already knew that right? Do I need to tell you what to do?” This is worse than the previous example as this is confusing and can also come across as rude and unprofessional. Complicating a greeting with phrasing like this is sure to cause some harm. e. Ignoring Personality & Identity: Don’t use computer generated greetings. Some users leave default messages (‘you’ve reached the voicemail box of 777-777-777, please leave a message). Believe it or not, even this can cause problems. Callers may be unsure if the voicemail box belongs to you; therefore, they don’t leave a message. Also, some may even be uncomfortable leaving information through a message in a nameless voice message box. As such, impersonalization can cause ambiguity, which again can hurt the effectiveness of your voice message system. This doesn’t mean you have to make an elaborate greeting if you don’t want to, just insert your voice and name so at least callers know they’re calling the right person.
