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Sending an email to each prospect before you call gives them an additional way to get in touch with you when they're ready. As you're leaving your voicemail, mention that you've sent them a quick email as well that has further details on who you are and the purpose of your call. As Florin Tatulea of Loopio explains:

Before we get into business voicemail greetings, here are some interesting facts about voicemail messages to think about. 75% of all business calls are not completed on the first attempt. 60% of all incoming calls are less important than the work they interrupt. 90% of all written messages contain incomplete information.
The first thing your callers should hear is the name of your business or organization. This assures them that they have dialed the right phone number and keeps them on the line. You may also want to include your address if there are multiple companies with the same name.