“Hello, you’ve reached [X company]. We can’t take your call right now, but please leave your name, contact information, and reason for reaching out, and one of our team members will be in touch within 24 hours.” “Hi, you’ve reached [company]. Unfortunately, we’re currently unavailable. But we want to talk to you — so please leave your name and number, as well as your reason for calling, and someone will call back ASAP.” “Hi, you’ve reached [company]. We’re available by phone from [hour] to [hour] [time zone] Monday through Friday [optional: and from hour to hour on the weekends]. You can also contact us by going to our website, [URL], and live-chatting or emailing us. If you’d like us to call you back, please leave your name and number after the beep.” “Hello, you’ve reached [company]. If you’re looking for information on [X], please check out our [Facebook page, company website, etc.] If you want to know more about [Y], take a look at [Z page on our site, our YouTube channel, etc.] Still have more questions, or just want to hear our lovely voices? Leave your name and number, and we’ll return your call straight away.”
This is an opportunity to create a memorable impression with something that would differentiate you from everyone else. Most people are professional (think, boring) in their greetings. Why not do something fun instead? The goal is to get the caller to leave a voicemail, but also to reflect your brand identity and stand out from the crowd.

In previous blogs, I’ve mentioned the importance of making a good first impression on a potential client. Most of the time, the first contact will be over the telephone. Since we are often in session, it is very likely that the first time a client hears our voice is on our voicemail greeting. This is why a professional greeting is so important. Identify yourself because you need to reassure the client that they have called the correct number. Clients will be a lot less likely to leave a message if they wonder who will get it. Use a warm friendly voice to say something like, “You have reached xxxx, licensed mental health counselor.” Tell clients what to do if they are in crisis. Although it seems obvious to us, clients may not realize that it could be several hours until we can return their call. I suggest something like, “If you require immediate assistance, please dial 911 or go to your nearest emergency room.” Ask for what information you need. Yes, the obvious name and number, but if it would be helpful to get their insurance information, ask for that, too. Give clients an idea about when you’ll return their call. Common business practice is within 24 business hours. Any extra messages or information you’d like clients to know. For example, if you are no longer accepting a particular insurance plan, the end of your voicemail greeting is a great place to convey that information.
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