Typically, most of these services are uniform—i.e. include the same tools and features (send a script, they record it in a tone you approve, they send it as a file, you supply any feedback, etc.); however, there are some services that go above and beyond. For example, VoiceOverPro, is a single voice professional who records 30 second voicemail messages based on users’ scripts. This is standard; however, users also have options like adding music, recording up to 60 seconds (or 150 words), rush, 2-day turnaround, and even same day delivery.
Ensure that calls are answered and that callers' needs are met. You can add greetings, set up menus, and route calls to an answering service, a hunt group, a voicemail box, or a real person. You can create a 24-hour schedule or provide different options when your business is open or closed.

Ideally, you have a few scripts ready to go for every call. At a minimum, you should have a cold call script, warm lead script, and voicemail message scripts at your fingertips. Voicemail marketing is an especially important place to use a script. Why? You have 20-30 seconds to leave your message (shorter is usually better). You want it to be concise, engaging, and, of course, encouraging of a callback. When all the information is right in front of you, you don’t have to think about it or worry whether or not you left out anything important. We’ve all probably left at least one message with the wrong callback number or a message where we fail to identify ourselves or our company. Scripts help prevent this!
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