In previous blogs, I’ve mentioned the importance of making a good first impression on a potential client. Most of the time, the first contact will be over the telephone. Since we are often in session, it is very likely that the first time a client hears our voice is on our voicemail greeting. This is why a professional greeting is so important. Identify yourself because you need to reassure the client that they have called the correct number. Clients will be a lot less likely to leave a message if they wonder who will get it. Use a warm friendly voice to say something like, “You have reached xxxx, licensed mental health counselor.” Tell clients what to do if they are in crisis. Although it seems obvious to us, clients may not realize that it could be several hours until we can return their call. I suggest something like, “If you require immediate assistance, please dial 911 or go to your nearest emergency room.” Ask for what information you need. Yes, the obvious name and number, but if it would be helpful to get their insurance information, ask for that, too. Give clients an idea about when you’ll return their call. Common business practice is within 24 business hours. Any extra messages or information you’d like clients to know. For example, if you are no longer accepting a particular insurance plan, the end of your voicemail greeting is a great place to convey that information.
Customer experience is today’s business battleground. At a time where it’s common for even the most established businesses to deliver poor service, incompetent support, and just outright bad communication, how do you stand out? As big companies fail in the customer experience department, doors open for small business owners and entrepreneurs to distinguish themselves.

1. State your business name and hours of operation upfront. The first thing your callers should hear is the name of your business or organization. If they are calling when you are closed you should also be sure to let them know your standard business hours.
Todd Smith is a successful entrepreneur of 34 years and founder of Little Things Matter. To receive Todd’s lessons, subscribe here. All Todd’s lessons are also available on iTunes as downloadable podcasts. Load Disqus Comments Most Recent Posts What Is CBD and How Can It Positively Influence Your Overall Wellbeing? Just Do It Entitlement is the Road to Disappointment 15 Ways to Love More Effectively 33 Small Ways to Expand Your Comfort Zone