Users often don’t invest enough time into their messages, resulting in incomplete, unprofessional, or otherwise under-whelming greetings. Sure, crafting a greeting doesn’t sound all that complicated; however, there are a number of pitfalls users can fall into—i.e. informality, terseness, sincerity, lack of direction, and more. While none of these sound too catastrophic, they are often interrelated. As such, they tend to worsen any problem. For example, humor can cause informality, worsen ambiguity, and weaken sincerity. That being said, users should strive to avoid ALL these pitfalls.
Conducting extra research on your prospects before you call them is always a good idea. This script from Mike Brooks is a great example of how you can use this additional information in your sales voicemails.

We'll give your business a polished image with a professionally recorded greeting from our Voice Talent Studio. After all, first impressions are everything. And we don't use robots. We use human voice talents that read into a microphone.
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