Ideally, you have a few scripts ready to go for every call. At a minimum, you should have a cold call script, warm lead script, and voicemail message scripts at your fingertips. Voicemail marketing is an especially important place to use a script. Why? You have 20-30 seconds to leave your message (shorter is usually better). You want it to be concise, engaging, and, of course, encouraging of a callback. When all the information is right in front of you, you don’t have to think about it or worry whether or not you left out anything important. We’ve all probably left at least one message with the wrong callback number or a message where we fail to identify ourselves or our company. Scripts help prevent this!
“Hi, you’ve reached [your name] at [your company]. I’m unavailable right now — probably helping [type of company] get [X results, e.g. ‘double their leads in 60 days,’ ‘hire the best and brightest engineers,’ ‘convert 40% more customers.’] Leave your name and number, and we’ll discuss how your company can see similar results.” “Hello, this is [your name] at [company]. Thanks for calling. Please leave your name, number, and reason you’d like to chat, and I’ll get to back to you ASAP.” “Hi, you’ve reached [name] at [company]. If you need a quick response, please shoot me an email at [insert email address] and I’ll be in touch by EOD tomorrow. If it’s not urgent, leave me a message with your name and number. Have a great day.” “Hey, this is [your name]. If you’re calling for [X reason], please [contact so-and-so] or [go to our website, send me an email]. For all other inquiries, leave your name and a brief message and I’ll call you back within [one, two, three] business day[s].” “Hello, you’ve reached [name] at company. I’m unable to come to the phone right now. Leave your name and number, and I’ll return your call as soon as I’m free. Thank you.”
