The above eight rules of engagement for voicemail greetings may sound easy enough, but they’ll require some practice to get just right. Let’s look at some examples to provide some context in how to apply the rules to various types of greetings and situations.
A formal voicemail greeting is one with a professional tone. It could be for a business or for personal reasons. Formal voicemail greetings are designed to impart a sense of authenticity. They leave the caller with a sense of trust in your abilities, whatever they may be.

That’s why it’s critical that each customer interaction with your business is consistent, positive, and represents the values and personality of your company. This includes your storefront, website, social media presence, emails, and every interaction you have with your customers, both online and in-person.
Users often don’t invest enough time into their messages, resulting in incomplete, unprofessional, or otherwise under-whelming greetings. Sure, crafting a greeting doesn’t sound all that complicated; however, there are a number of pitfalls users can fall into—i.e. informality, terseness, sincerity, lack of direction, and more. While none of these sound too catastrophic, they are often interrelated. As such, they tend to worsen any problem. For example, humor can cause informality, worsen ambiguity, and weaken sincerity. That being said, users should strive to avoid ALL these pitfalls.