Recognize Their Need. When someone calls your business, the voicemail should give them a sense of validation. This means that your voicemail should extend gratitude for their interest in your business, or an apology for not being there to answer your call. These two simple courtesies can go a long way in the creation or establishment of client/business trust. Make it Informative for the Caller. Your voicemail must include all the information the customer will need for your particular business. For instance, if you’re a brick and mortar establishment, it’s wise to include your store hours. It’s also a good idea to leave them an alternate way to contact you, especially if it’s after hours. After all, you don’t want to miss just one potential customer. Here are some suggestions for elements to include in your voicemail: Business name Hours (if brick and mortar) Alternate method of contact, such as email Your name
Email to Group: If you are writing an email to two to five individuals, use both names in your salutation. For example Dear Mr. Jake and Miss Jones. This is acceptable in a professional mail. Unknown Gender: If you don’t know the recipient’s gender, use both the first name and the last name instead of the title case.

Once I listened to my original recording, I knew it was time for an upgrade. I asked around for some tips about writing and recording voicemail greetings. Here's my process: What's wrong with this voicemail message? "Hey, What's Up?" isn't going to make a good impression for business calls. "Umm..." never makes you seem confident or professional, either. "I'll get back to you whenever I can" really means, "I'm probably screening your call and I won't call you back." "BEEP!" My message was cut off, and for six years, I didn't know and no one told me. Ouch. How I fixed it: 2. Then, I wrote down what I wanted to say and read it out loud a few times until I was satisfied with the flow. 3. I rehearsed and recorded my voicemail script a few times to hear how I sounded. (I tend to talk relatively quickly, so I wanted to make sure the message didn't sound rushed.) 4. For the final recording I recorded my message while smiling so I sounded happy and approachable. 5. I checked my final recording by listening to my voicemail message from both a cell phone and a landline, and also asked a friend to listen for a second opinion.
I have a confession to make: I haven't recorded a new voicemail greeting in nearly a decade. Since then, I've (hopefully) become more articulate, poised, and self-assured. But hear my voicemail recording, and you'd think I was still new to the work world, a little unsure of myself — and probably not an authority.