Ideally, you have a few scripts ready to go for every call. At a minimum, you should have a cold call script, warm lead script, and voicemail message scripts at your fingertips. Voicemail marketing is an especially important place to use a script. Why? You have 20-30 seconds to leave your message (shorter is usually better). You want it to be concise, engaging, and, of course, encouraging of a callback. When all the information is right in front of you, you don’t have to think about it or worry whether or not you left out anything important. We’ve all probably left at least one message with the wrong callback number or a message where we fail to identify ourselves or our company. Scripts help prevent this!
“Hello, you’ve reached [X company]. We can’t take your call right now, but please leave your name, contact information, and reason for reaching out, and one of our team members will be in touch within 24 hours.” “Hi, you’ve reached [company]. Unfortunately, we’re currently unavailable. But we want to talk to you — so please leave your name and number, as well as your reason for calling, and someone will call back ASAP.” “Hi, you’ve reached [company]. We’re available by phone from [hour] to [hour] [time zone] Monday through Friday [optional: and from hour to hour on the weekends]. You can also contact us by going to our website, [URL], and live-chatting or emailing us. If you’d like us to call you back, please leave your name and number after the beep.” “Hello, you’ve reached [company]. If you’re looking for information on [X], please check out our [Facebook page, company website, etc.] If you want to know more about [Y], take a look at [Z page on our site, our YouTube channel, etc.] Still have more questions, or just want to hear our lovely voices? Leave your name and number, and we’ll return your call straight away.”