The Serial Position Effect states that the human brain is most adept at recalling the first and last items in a series. For sales reps, this psychological phenomenon means that your voicemails are much more likely to be remembered if they're listened to at the beginning or the end of the day.
If they don’t leave a message, you’ll never know who called. Some people may assume they should just call back later. But if you prefer to get back to them at your leisure, encourage them to leave a message.
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Use these step-by-step instructions to set up your voicemail. And don't worry if you make a mistake — you'll always have the option of backing up and changing your response.
Don’t include the date unless it’s completely necessary. 16 of the messages I heard last month had the wrong date—one of the messages had a date over 2 months old!
2. Company Wide Voicemail Greeting. You want to be a little more formal when you're recording a business voicemail greeting for your company. State your business name, your hours of operation, the manner in which you'll reach out to the caller, and a place where he or she can obtain more information about your business.
3. Exclude Numbers. While the global population grows way past 7 billion, the chances of having a unique name are slim at best. Spare a thought for the John Smiths of this world.
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Before we head towards the tips for you to get started on creating efficient voicemail messages, there is one thing you need to realize.
The easiest way to record and program professional voicemail greetings for your phone system is to write down a script. Choose someone to record your script - the one who can speak without hesitating or stuttering, has a friendly voice and can annunciate and pronounce each name and word clearly.
With so much stacked against you, why bother? Because the responses to sales voicemails are generally of a much higher quality. What you lose in response rate will be made up for in conversion rate—if you know how to leave quality messages, that is.
Voicemails need to maintain a professional consistency that’s aligned with the entity it’s representing. That said, the structure can vary depending on the situation. There’s no template set in stone. In fact, trite and generic should be off the table. The goal should be a balance of uniqueness and practicality.
Or maybe you’ve heard the voicemails that seem to catch the caller entirely off guard. You can hear them chewing, taking a sip of water, or the classic, “Oh, um, hi.”
The main point that we want to drive home with this article is that you shouldn’t overthink your business voicemail greeting. Just keep it short, and state the relevant information.
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5. “Hi, you’ve reached [company name]. We can’t take your call right now but we will call you back as soon as we’re available. Please leave your name, number and reason for your call. We know your time is precious, so to skip the back and forth, kindly leave a few different times of day that work best with your schedule and we will do our best to reach you then! Have a great day.” This greeting lets your caller know that not only your time is precious, but you realize theirs is as well.
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"Dear [Prospect's Name], this is [Your Name]. On [Date of Last Contact], I contacted you about [Reason for Previous Call] and as I haven’t heard from you, I can only assume you're either, one, not interested and I’m simply clogging up your voicemail with annoying spam messages; or, two, you desperately want to contact me, but you’re trapped under a fallen filing cabinet and can’t reach your phone. Please let me know which one it is. I'll gladly send help if it's the latter. Just call me back at [Your Phone Number]. Thanks for your time!"