1. Gain Respect with a Trustworthy Domain. A professional email address that is consistent with your brand, and uses the same domain name as your website and shop front, builds trust and brand awareness.
Ideally, you have a few scripts ready to go for every call. At a minimum, you should have a cold call script, warm lead script, and voicemail message scripts at your fingertips. Voicemail marketing is an especially important place to use a script. Why? You have 20-30 seconds to leave your message (shorter is usually better). You want it to be concise, engaging, and, of course, encouraging of a callback. When all the information is right in front of you, you don’t have to think about it or worry whether or not you left out anything important. We’ve all probably left at least one message with the wrong callback number or a message where we fail to identify ourselves or our company. Scripts help prevent this!

The simple truth is that you need to be more aware of what you’re leaving for other people to hear. Sure, this doesn’t always register as a priority for users, but it’s never too late to reassess your greeting. a. Reading/Speaking in the Imperfect Tone: Tone is absolutely everything. Users don’t want to come off as being too nice, as it sounds insincere, or being too terse, as it can be interpreted as being rude. That being said, striking the right balance is absolutely essential. Your greeting exists as its own entity, and therefore, it should NOT rely on callers’ familiarity with you. Instead, it needs to appeal to the masses. As such, your inflection, i.e. the way you state your name and directions, needs to be both welcoming and firm. b. Injecting Humor & Insincerity: While humor/light heartedness can be welcoming, it can also convey a sense of informality, insincerity, and ultimately unprofessionalism. Why, because you’re not there to lend your humor or to contextualize. Instead, you’re assuming the caller has a working knowledge of your personality to ground the message. Though this might not sound like it’s all that terrible—it can be detrimental. As stated above, one should NEVER rely on a caller’s familiarity with you. Instead, aim to appeal to the masses. Humor is ultimately subjective, meaning not everyone has the same tastes; therefore, someone is bound to be turned off by a quirky or off-color remark. While implementing a light-hearted or even tongue and cheek tone can work, it’s just a really bad idea.
A business voicemail greeting is more important than you think it is. While many users pine away at intuitive user menus and expansive feature sets, many forget the importance of their recorded voicemail message. While this may not sound like a travesty, it could very well could be.