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In his role building Cisco’s first version of IP phones, he was aware of Cisco’s need for a piece of music to use as the default hold music for the new system. Cut to several years later, and their high school composition has become the hold music for the world’s most popular phone systems with over 65 million IP phones sold.
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Website: https://www.beatsuite.com/royalty-free-music/royalty-free-on-hold-music
Set your practice apart from others by educating clients on all of the payment options you offer including CareCredit and other third party financing programs, pet insurance, and even wellness packages. These messages provide pet parents with reassurance that their pet can receive the care they need without worrying about how they will pay for it.
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212-355-6980Phone on hold messages give you a new marketing opportunity. Before you try to do it yourself, why not get Free Feedback on your script. We help, dentists, doctors, insurance brokers…and businesses like yours in New York, Connecticut and Nationwide. In New York call 212-355-6980. In Connecticut call 203-655-3920.
You call into a business. While you wait to get to the right person, you listen to music, information about the company and its promotions, or maybe even a recording that reminds you that your call is important to them.
When your customers are on hold, they’re essentially a captive audience. They’re already waiting to speak with you, so why not take advantage of that downtime and create a sales pitch that sells more of your goods and services while they wait?
On-hold messages let your customers know you haven't forgotten about them, and they are also a great advertising tool. While your customers are on hold you can tell them why your company is the best, or tell them about new product offerings. You pay only once for production, then the air time is free!
However, not all businesses who field customer service calls are entirely unsympathetic to your plight. Some choose to make your wait as pleasant as possible by poking fun at the situation.
Custom messaging on hold can be used to generate new sales and marketing opportunities by delivering key information about your brand directly to a captive audience. Instead of costing you money through hang-ups and frustrated customers, you can use your phone system to generate business and make money.
In 2012, the Audio Marketing Association (Europe) conducted a survey with the OHMA (On Hold Marketing Association in the US), into On Hold Messaging and its effectiveness as a marketing tool. 1555 clients responded from a broad range of industries.
And the best part is that you don’t need to write your on hold message script to be so formal. The point of an on hold message is to keep them on the line, not to bore them to death! So, you might as well try to have some fun with it and make your customers laugh while they wait.
If you still can’t find the right hold music or are lost among all the possibilities, you can create your own radio station that streams any music you’d like to your callers or upload your own MP3 files.
With 25+ years of experience in audio production, script-writing, and communication, we can help you craft a brand identity that will increase your profits. Order Online Tickets
-When callers are presented with On Hold Messaging vs. silence or a radio commercial they will stay on hold longer, they are more likely to exhibit interest in the product advertised, they are more likely to retain information, and they are less agitated.
This may sound odd, but the audio track needs a bit of grit or background music, or it should clearly sound like an automated recording, so the caller knows that it’s a recording.