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So modern technology, even with the most advanced VoIP business phone systems, has not improved the plight of the on hold song. If you are interested in learning more, check out Tom Scott's explanation at the Milton Keynes Museum, in their Connected Earth gallery.
“The human brain reacts differently to different types of music, eliciting very specific emotional, physical, and behavioral responses, almost as if music were a map, communicating emotions to a brain even better than words. As in conversation, different inputs stimulate nearly all of the brain.” .

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On-hold messages let your customers know you haven't forgotten about them, and they are also a great advertising tool. While your customers are on hold you can tell them why your company is the best, or tell them about new product offerings. You pay only once for production, then the air time is free!
It doesn't matter how great your customer experience in store or with an employee is, if you neglect the on hold experience, you're neglecting the customer. Not sold? Check out Number 5, below:

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We specialize in large accounts! Whether you have 2 locations or 200; require generic, fully or partially customized messaging we have systems to meet the requirements of any size business. We would be happy to prepare a custom quote for you. Why choose hpc? Because you care about your callers. AND your business! · Inform callers of new policies and procedures due to Covid-19
Easy On Hold ® has much more to offer than most message and music on hold providers. All scripts and audio: 3 business day maximum turnaround. Often 1 to 2 weeks (or more). Highly qualified engineering support 24/7. Part-time or third-party.

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If you use social media to promote your business or have a newsletter, make sure your Client Relations representative and Script Consultant are on the distribution lists, so they can be sure to include any relevant content.

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It makes sense to keep these callers informed while they wait with Custom On Hold Messages… informative messages, mixed with music.

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    Once you enroll in the Service, you enjoy access to our complete content library.

    Creating dynamic and captivating on hold programs has never been easier! Simply create your free account, and you will be taken to our newly updated order portal. In just 5-7 business days, we will deliver your custom Message On Hold in the audio file format you need, so you can easily implement it into your phone system for callers to enjoy.
    24% said that on hold messaging had been directly responsible for sales (54% were unsure as they do not track this kind of information)

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    Our team seamlessly blends creative writing, voice, and musical genre to create customized recordings designed to inform, educate, and motivate your important captive on hold listeners.

    Website: https://www.phone.com/5-tips-using-hold-music-entertain-waiting-callers/
    On Hold Messages from Impact help you stand out from competitors, make more sales, and keep clients happy.

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    We’re easy to work with! All of our writers and announcers are chosen for their professional work and their pride of getting the message right.

    Website: https://www.onholdmessagingdirect.com/blog/phone-greeting-and-on-hold-message-script-templates/
    We collaborate with your business to create an on hold message that’s specifically designed for your needs.

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    A very smart way to market your business by delivering an engaging message wile they wait. Ideal for small to medium businesses Quality recorded messages from an expert production teamCompetitive packages

    Messages on Hold – continuous loop of music and messaging that plays as callers wait to speak to a business representative. Messages On Hold present a mix of marketing messages and customer service information that is mixed with music to play in a loop for callers waiting on hold.
    “Providing information on hold results in a 40% increase in retention of callers on hold... a 15% increase in inquiries... and a 12% direct increase for products and services mentioned on hold.” – US West Communications Study

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Producing on-hold messages that are appealing to your callers is essential. By combining a well-written script and the right voice over talent, your business will have a powerful program that keeps callers captivated. Company Background Script – Promotional Script – Core Value Script – Call to Website Script

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Cornell's "I'm On Hold" follows some of the industry standards, particularly around frequencies and compression, which is one of the reasons he wrote it with a country-ish melody, wanting something simple but catchy, with only a single instrument and vocals. But in other ways, "I'm On Hold" totally upends the genre by breaking the cardinal rule — that hold music shouldn't call attention to itself.

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Ask us about a Custom On Hold Message sample for your business — absolutely free.

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Hold music has a paradoxical purpose: Keep folks on the line, but don't draw their attention. DigiPub/Getty Images

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