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It doesn't matter how great your customer experience in store or with an employee is, if you neglect the on hold experience, you're neglecting the customer. Not sold? Check out Number 5, below:

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Your business phone is more than a phone, it’s your other front door, an entry way to your business. With custom auto attendant instructions, company directories, holiday and promotional recordings or IVR prompts, you’ll create a positive first impression and enhanced customer experience.
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Manage the expectations by reminding your clients that the customer agent will speak with them as soon as possible and the wait is almost over.
Image Audio SXP Message and Music On Hold Digital Player with Both USB and SD and 50+ MP3 Audio Files 58

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An educated customer is your best customer. So, if you had their undivided attention, what would you want your customers to know? On hold marketing offers the perfect opportunity to talk about the latest solutions in IT security solutions, share your experience and certifications, and assure prospective customers that they have made the right call! In fact, your phone system is a powerful marketing tool for your business, allowing you to easily update your messaging with the season, advertise your support services, or highlight a few customer testimonials. Inform callers of the technology manufacturers you work with, your 24-hour support line, or what they can expect when they work with you. Build your credibility by sharing information about your industry awards, experience & certifications, and more. Reduce the frustration of long hold times by keeping callers engaged with informative content such as details on the latest VoIP systems and Cloud computing. Choose voice and music that compliments your brand and company values.
Our blog post - how to choose the best voice for on-hold marketing has some crucial information you should consider before selecting a voice-over talent for your on-hold messages.

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In short, no. Music played to callers on hold must be licensed for this type of use. By playing unlicensed music, legal action can be taken against your business. The music in Holdcom’s vast library is fully licensed for Message on Hold usage.

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Thank you for calling {COMPANY NAME}. Please be sure to have your {account number/product ID/serial number/etc} ready for when a Customer Service Representative returns to the line.

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    Website: https://www.calltrackingmetrics.com/blog/communications-o/calls-o/how-to-source-hold-music/

    A well written script is the cornerstone of any great on hold message. It must capture the caller’s attention, so they remain engaged while navigating menu options or waiting on hold. The script that callers hear can set the tone for the rest of the conversation. It should also be in line with your goals, which can be broken down to 3 main objectives. It can be to inform the caller, promote the brand or product, or just entertain the caller. Most of all, it has to be engaging.
    Website: https://www.onhold.com/blog/easily-upload-onholdcom-custom-music-on-hold-marketing-for-your-net2phone-voip-system1916968

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    Your business personality and its brand can be reflected using the right music and voice delivery. JustMyVoice Production will help you choose the perfect on-hold music, match it with the ideal voice delivery and bingo...your “Audio Brand” is being heard.

    With a strong commitment to customer service and quality on hold messages, AyerPlay has continued to be an industry leader, with over 7,000 clients nationwide. Let AyerPlay help you target your clients with effective on hold message programs for your business.
    We know your brand is the headliner, not the opening act! That’s why we offer a deep playlist of fully licensed, 100% commercial-free music, customized scheduling options, and our easy to install media player that connects to your existing stereo system receiver/amplifier and plays over your speakers.

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    7. Voicemail Message. The company voicemail greeting callers hear. Sample Voicemail Scripts: “You have reached the voicemail of [company name]. Please leave a detailed message and someone will return your call as soon as possible.”

    Recent Commentsforex on Top 10 Major Benefits Of Having A Sales CRM [INFOGRAPHIC]forex on Top 10 Major Benefits Of Having A Sales CRM [INFOGRAPHIC]Mobdro on Live Chat: What Customers Love and HateIndoplay4d on Live Chat: What Customers Love and HateLive Draw Hk on Live Chat: What Customers Love and Hate Can't read this? click here to refresh. BOOK A DEMO × Service CRM Sales CRM Resources Blog Case Study Webinar Whitepaper Eguides Videos Presentations Infographics Customer Support Software Features Contact Center Service Center Live Chat Field Force KMS Self-Serve Ticketing Reporting & Analytics LMS Mobile CRM Quotations & Payments Order Management Customer Data Management Payments & collection Industries Hotels Travel E-Commerce Healthcare Education Real Estate Airlines Management FMCG Pharma Media BFSI Retail Cruise Management
    No one calls customer support to chit chat. They call because they have a problem and are likely irritated enough to get on the phone and ask about it. Odds are they’re not alone, so there’s a bit of a wait before your team can answer. If you were answering support calls, what would you want your frustrated customer listening to in the moments before you pick up?

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    When used in your On Hold Marketing, humor can improve how customers perceive your company and their wait on hold. It also lowers your callers’ defenses, leaving them more receptive to your marketing messages.

    The way all your words and sentences come together gives your script a distinct written tone. Combine that with a specific speaking tone to create an on-hold message that reinforces your brand and product set. Selecting the correct tones will ensure your intended message is communicated effectively. If your target market is the younger generation, then a tone which embodies fun and excitement would be most suitable.
    Diabetes kills more Americans each year than breast cancer and AIDS combined. As the number one diabetes advocate in America, the American Diabetes Association needed an easier way to update their 5 main call centers across the United States. Our Internet-connected On-Hold system allows easy management and update of the important American Diabetes Association messages. Katie McCall provides the voice of reassurance. http://prosoundusa.com/wp-content/blogs.dir/27/files/07-01-09-AmeriGas-Charlottesville1.mp3

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So how do you choose the right hold music? Start with what’s appropriate for your business. A funeral home wouldn’t blast the Bee Gees. A sports arena isn’t going to stream some easy listening to the fans. Know your audience, understand their mind space, and pick your music accordingly.

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2. Interactive Voice Response (IVR) Greeting. The greeting callers hear when they enter your IVR. Sample Scripts: “For English press 1. Para Español presione el número 2.”

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Contact Us 18165 NW 62nd Ct | Miami, FL 33015 Phone: 305-824-9000 E-Mail: [email protected] Web: https://www.advancedproductions.net Leaders in On Hold Messages and Marketing Programs(800) 284-1866 [email protected] Home About Us AyerPlay On Hold Our Services AyerPlay On Hold AyerPlay Creative Marketing & Public Relations Social Media Networking Audio & Video Production Demos Blog Contact Us

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The effectiveness of the first three above-mentioned elements are often neutralized by a poor understanding of the broadcast carrier of the On Hold message and how it affects the recording process. For more information on this topic, click here.

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