Here are a few things to keep in mind to have a killer script your callers will be receptive to: Speak to your audience: When creating a script, make sure you know WHO you’re talking to above anything else. Is it moms, teenagers or middle-aged men who like golf? Appeal to their interests in relation to your business with a captive voice, and they’ll be much more willing to listen (and be patient while doing so). Time it appropriately: You know your business better than anyone else, so as such, you’re probably aware of a caller’s average hold times. While this can vary with growth and other factors, make sure you record enough messages to fill the time so a caller isn’t stuck hearing an eternal loop of the same 3 messages. They’ll thank you for it by being far less irritated. Stay current: Some companies have seasonal sales and changes, so including this in your script as the year progresses means you remain relevant with the latest and greatest. For example, during the holidays you can say “Seasons greetings from Fletcher’s Flowers...” or something similar. You can also include event notifications, advertisements, and other informational messages so they learn more about your business. Be natural: Think about how you’d like to be talked to. Typically, a robot isn’t the first thing that comes to mind. Writing for auditory purposes elicits a different approach than writing for digital or print. Make sure whatever your script is that you read it aloud, and test it out on coworkers or friends. If they get bored or disengage, chances are, your callers will too. Know their path: What’s your end goal for what you’d like your caller to accomplish? Tailor your messaging to them based on what you come up with. If you’d like to upsell, consider using some on hold time to discuss a company-wide promotion they can take advantage of, or a fun fact about your industry they wouldn’t know. Give a call-back option: If your phone system has the feature and a caller doesn’t have time to spend on hold, offer them the option to receive a callback without affecting their position in line, or to leave a message. This can alleviate the stress of waiting.
Our copy-writers bring it upon themselves to not only understand your company, but also present it in a way as if it were their own. Seriously! It's always emotional when a jobs finished.
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Your callers will learn more about your products and services whilst losing their perception of time
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Our easy and affordable on-hold marketing solutions will help to elevate your brand’s image.
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-Callers stay on the line up to 25% longer when provided with On Hold Messaging versus “dead air” or “background music,” and up to 17% longer than radio.
Having an on hold message or on hold recordings for your business makes all the difference. Recent research shows that promoting your business’ services, or educating your customers through an on hold message not only improves the customer experience – but increases the likelihood of a prospect becoming a customer. We’ve been helping businesses for years to improve their telephonic marketing through well crafted on hold messages.
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Hold music keeps your callers distracted from the wait, although it should not be considered a fix for long queue times.
Our team does this every day, and we’ll liaise with your IT team or your phone techs for a seamless set-up. Just relax and leave it to us. In fact, your only job is the fun bit – listening to your messages when we send them through! Keep customers entertained while they’re on hold and impress them with professionally produced functional
State-of-the-art digital playback equipment. If your phone system doesn't require equipment, then we provide the appropriate sound file that can be loaded into your phone system . 3508 French Park Drive, Edmond, OK 73034 [email protected] 800.460.4653 VoIP News OnSIP News Announcements OnSIP and Easy On Hold Team Up For Custom On-Hold Messages
It’s about engaging your caller and giving them options with your messages. This requires upkeep, and an eye on average hold time (AHT) so you know how much to prerecord for your callers. If you’re not sure where to start, go to your coworkers for some ideas – it’s there you’ll get your script going.
Get a professional recording of your Auto Attendant (IVR) prompts and ensure your business keeps up the image it deserves.