When your customers call they’ll hear the right message, right at point of sale. Every time you press the hold button you’re opening up a world of opportunities for both your business and your customers. “More than 70% of business calls are placed on hold.” – AT&T “Callers stay on the line up to 25% longer when provided with On Hold Messaging versus dead air or background music and up to 17% longer than radio.” – Infomax “88% of callers preferred On Hold Messages to other options.” – MaxiMarketing
So how do you choose the right hold music? Start with what’s appropriate for your business. A funeral home wouldn’t blast the Bee Gees. A sports arena isn’t going to stream some easy listening to the fans. Know your audience, understand their mind space, and pick your music accordingly.
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Every client is assigned a personal Script Consultant and a Client Relations representative.
So, given that hold music is such a powerful potential source of frustration, why do companies continue to get it wrong? Reading the articles that are out there, there seems to be a lot of speculation regarding the best choice of music to placate or even entertain customers while they wait in your queue. Some common suggestions include “Hanging On The Telephone” by Blondie, or Lionel Richie’s “Hello, is it me you’re looking for?”. Or how about looking up the customer’s record in your call centre CRM, grabbing their date of birth, and playing something based on their age range - pop for the under 25s and presumably something fusty for the oldies?
Hold music / on hold music for your business. This is a sample of a 3 minute long music on hold loop with generic recorded voice messages, designed to suit a
You’ve heard the basic format for on hold messages before: “Thank you for holding. A representative will be with you shortly…” But there’s far more to an on hold message than the same robotic voice over and over.
And the best part is that you don’t need to write your on hold message script to be so formal. The point of an on hold message is to keep them on the line, not to bore them to death! So, you might as well try to have some fun with it and make your customers laugh while they wait.
On-hold messages allow a company to market to the caller while keeping her on the line. A phone company can use on-hold messaging to tell customers about a new service or feature; when the caller reaches a live person, she has an immediate opportunity to ask about a feature mentioned in the message. On-hold messaging also allows a business to
Welcome Messages and Auto Attendant FunctionsSales and Marketing MessagesOpening Hours, Updates and Important Business InformationHold MusicQueue Updates and Waiting TimesDiscounts and Special OffersAnd much moreWhy is Custom Messaging On Hold Important?#1 Reduce Hang-up Rates
The Business Audio Music On-Hold System (GDI-USBM10) is an on-hold audio player for use with any telephone system such as PBX's, IPBX's or Key Phone systems. The music on hold player is designed for ease of use. Simply plug the Grace Music and Messaging on Hold Player into your telephone systems' audio input jack (typically marked as ‘music on hold') via the included audio cable then insert the included USB thumb drive and the fully licensed music for businesses will automatically start playing.
What’s more, our custom music and on hold messages are compatible with all industries and all phone systems. That means that no matter what type of business you run or what phone provider you use, you know that you’ll be able to reach your customers in a meaningful way.
“ADM helped us to create and regularly update our on hold message so callers receive timely, valuable and entertaining information about practice. More than one caller has complimented us on the great first impression is helps us make."
Unfortunately, it gets worse. Due to general sloppiness when it comes to setting the volume level for music on hold, a form of distortion known as “clipping” can appear, and regularly does if you’re willing to believe personal anecdotal evidence. If you want to know about the science behind clipping, then Wikipedia will tell you everything you need to know, but for those of us who have things to get on with, we can get by just knowing that when something is played too loud down a phone line, the sound starts to distort and sound really horrible.
Callers don’t have the luxury of seeing the script laid out in front of them while they’re listening to the various menu options. With this in mind, it’s important to use language that’s easy for callers to comprehend the first time they hear it.
If you’re ready to start, call us or fill out a quick form and we’ll get in contact with you. It’s a quick process that’ll take about 2-weeks. Evaluate Your Caller Experience On-Hold Message Samples Phone System Technical Details Our Process for Developing Your Custom On-Hold System Consultation Caller Experience Evaluation Archives April 2021 May 2013 September 2012 August 2012 July 2012 June 2012 May 2012 April 2012 February 2012 August 2011 July 2011 June 2011 May 2011 March 2011 February 2011 January 2011 December 2010 November 2010 October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 December 2009 November 2009 October 2009 October 2008 September 2008 October 2007 August 2007 July 2007 March 2007 Let’s Connect Product Brochure.pdf Install Manual.pdf LAN/WAN Annex.pdf 88% of callers preferred On Hold Messages to other hold options, and 16% made purchases based on an on hold offer. Source: MaxiMarketing Without messages or music nearly 60% of business callers placed on-hold will hang up. Almost 30% of these callers won’t call back. Source: CNN A study by US WEST reported that when companies played information on hold, caller retention increased by 40%, inquiries increased by as much as 15%, and requests for services increased by as much as 12% Some of our Clients Blogroll Dave Young – Branding Blog Dave Young’s blog about all things branding Michael Drew – Promote A Book Michael Drew’s blog about publishing and platform building Tom Wanek – Marketing Beyond Advertising Tom Wanek’s blog about how to build (and keep) credibility Your privacy is guaranteed. We will never give, lease or sell your personal information. login P. 604.529.1181 Tollfree 1.877.345.4653
Generic pop songs perform better than those with prosocial lyrics or instrumental music. It turns out people calling in with grievances don’t want to hear songs about helping the world, and stereotypical elevator music triggers anger when on hold for extended periods.
Most typical on hold scripts include: “Thank you for your patience” and “Your call is important to us”.