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When you begin to consider what callers on hold should hear while they wait, be sure to focus on your callers and their needs. Think about: Why are they calling? What would keep them interested and even inspired? Remember, on hold messages shouldn’t be a hard sell, but rather a soft sell or conversation with people who have reached out to you, and are in an excellent position to make buying decisions based on what they hear while on hold.
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- Supported audio formats include: .WAV, .MP3 and .OGG; file size should not exceed 16 MB.
So that the customer will call you, right? If so, why are you missing the opportunity to let them know why you are the right choice?
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It is vital that you put your most important messages first, it’s all about interest and impact. It is a ‘Fact’ that 90% of callers put on hold without dialog or music will hang up within the first 40 seconds and 34% of those callers will be lost forever. Callers stay on hold up to three times longer with on hold messages.
It’s important to ensure the content is informative and relevant to the caller. And the rule ‘less is more’ very much applies to writing for the ear. It’s important to keep the sentences short and to the point. A popular way to get a message across is follow this structure: Introduce the topic in the first sentence e.g. Did you know that BusinessCo now offers no contract plans for hosted PBX and business VoIP? Explain how the information will benefit the caller in the second sentence e.g. And that means complete flexibility for your business and no long-term commitments. Wrap up with a call to action in the third sentence e.g. To find out more, visit our website businesspbx.com.au or speak to one of our Business Consultants when you come off hold.
Sample 2 — "Thank you for holding. Your call is very important to us. The answer to all your technical service needs is PQR Incorporated. PQR has set the standard for excellence in the Tri-State area and over 1,000 companies—large and small—have come to rely on PQR for their technical service needs. Thanks for holding."
"The On Hold Marketing scripts BusinessVoice creates are not only funny, but also informative. They provide valuable information about specific aspects of my operation that some may not be aware of. In the 15+ years I’ve been in business, this is by far the best marketing money I have spent." - Steve Eaton / Med-Line Express Services (Hear a sample)
We put together some resources for a mix of both free-to-use and royalty-free hold music:
My experience with messages on hold and their representative Jaity was fantastic. This is the first review I have written in a long time but I was so surprised at how easy she was to deal with and that nothing was too much trouble. I am extremely satisfied with the service. Thank you for making this task so easy.
It is illegal to play copyrighted music for commercial use (which includes your on hold programming) without paying royalties. Music provided by Holdcom use is royalty free because Holdcom licenses it for Message on Hold usage.
Check out our Knowledgebase to review our music on hold options, as well as the specifics for setting up custom music. Phones Download OnSIP apps Promo Offer Purchase OnSIP Phones Resources Educational Content OnSIP Help Pages OnSIP Network Status Contact 1 (800) 801 3381 OnSIP Team Directory Email Us Work with us Become a Partner Developer Tools About Us
Harness the power of a captive audience. Benefit from up to a 18% increase in requests for products/services mentioned on your custom business on hold greetings. Phone Greeting for Business. Harness the power of a captive audience and sell your products while they’re On-Hold. Our custom music on hold messages are compatible with all industries & all phone systems – Guaranteed! PHONE MESSAGE ORDERING OPTIONS: Order just the Custom Greeting. Order the On Hold Machine w/ a Free Custom Greeting*. Custom Voice prompts for your business
Changes can be made quickly and easily. Your Client Relations representative will work with your Script Consultant to create scripts that reflect your changing needs and situations.
Your file will be delivered to you with 15 seconds of background music (or blank airtime if you do not choose background music) after the voice message. This will give you 15 seconds of music (or blank airtime) between each message when run in a loop.
Be sure to visit us online at W-W-W dot Northwell dot edu forward slash Stern Center where you can learn about our services, get directions, and view our amenities.