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source: What is a free app to install on android phones to play music for caller to hear while waiting for call to be answered? .

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Did you know that 94% of all marketing budgets are spent to induce a customer to call, and only 6% to handle the call once it is received? In total, your callers can spend hundreds, even thousands of hours On Hold each year! That’s a lot of wasted time.

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When Big Surf Waterpark wanted to enhance their Caller Experience, while making sure it stayed true to their brand, they asked Prosound to create the bridge between the real world, and the phone world. We were able to give voice to their shark mascot, Gil the Shark, in this fun and engaging On-Hold message. This particular message uses a variety of voices to keep the message fresh and interesting. Brian Holsopple stars as the voice of Gil the Shark!
For someone to call a company and get put on hold, it is almost an impossible situation. While it may not be a very pleasant step, it is necessary for businesses to handle a large number of calls. Telephone on-hold has a bad reputation for several reasons. This could be due to a radio silence, an aggressive beep, or a poorly designed on-hold message, which does not help in making waiting pleasant. But it is possible to remedy this and use your telephone system, as a powerful promotional and organizational tool! Below are a few ideas and tips on how to go about it!

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So, given that hold music is such a powerful potential source of frustration, why do companies continue to get it wrong? Reading the articles that are out there, there seems to be a lot of speculation regarding the best choice of music to placate or even entertain customers while they wait in your queue. Some common suggestions include “Hanging On The Telephone” by Blondie, or Lionel Richie’s “Hello, is it me you’re looking for?”. Or how about looking up the customer’s record in your call centre CRM, grabbing their date of birth, and playing something based on their age range - pop for the under 25s and presumably something fusty for the oldies?

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    We've just received our recordings from Messages On Hold and couldn't be happier with the whole process! They were incredibly helpful with the scripting and really quick with their responses. It was great to be able to listen to the voice and on hold music options to pick the most suitable to our business. Southern Metropolitan Cemeteries NSW

    Best part is this is all done from your computer, your ads on hold programme is available online in a format suitable for your on hold player.
    The common scripts include: “The next available representation will be with you shortly” or simply “We will be with you shortly”. These messages often work best when coupled with expected waiting time announcement.

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    Creating dynamic and captivating on hold programs has never been easier! Simply create your free account, and you will be taken to our newly updated order portal. In just 5-7 business days, we will deliver your custom Message On Hold in the audio file format you need, so you can easily implement it into your phone system for callers to enjoy.

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    GO On Hold uses a virtual PBX phone system from RingCentral in our main office to handle all of our calls. There are many advantages to a virtual PBX, including auto-receptionist, multiple voicemail boxes, extension dialing, music on hold and more.

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    Slow your roll—there’s a lot more to hold music than just genre. A phone line isn’t a state of the art speaker system; its primary function is to make sure the call is connected. Volume changes, frequency, and distortion are all elements to consider when choosing hold music.

    We work with all our clients on an as needed basis, with no long term commitments or leases required.
    If you stray away from the company brand, your audience will notice and your on hold message will backfire. People will feel tricked as they wait to talk to an actual person, and by the time they reach someone real, they’ll be furious.

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    “The human brain reacts differently to different types of music, eliciting very specific emotional, physical, and behavioral responses, almost as if music were a map, communicating emotions to a brain even better than words. As in conversation, different inputs stimulate nearly all of the brain.”

    Website: https://www.spectrio.com/on-hold-messaging/how-to-craft-the-perfect-on-hold-message/#:~:text=How to Craft the Perfect On-Hold Message 1,5 Thank Your Customers for Their Time.
    Our extensive library of royalty-free music features different styles and genres throughout the decades.

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Only bring attention to a hold when: But no matter what, refuse your urge to use distastefully curt phrases like “please hold” and “one moment.”. You should always use custom on hold messages, not trite and irritating ones. Before putting a customer on hold, make sure you have a proper hold procedure in place.

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Sample 5 — "Thanks for holding. Dazzle your clients with delicious cookies featuring your company's logo! Orders are available for batches as small as 200 cookies! Someone will be with you shortly."

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