Your audio image is important. Phone contacts are often the first impression people have of your business. If they must hold on the phone, this is your chance to impress them with relevant greetings and telephone hold messages. Callers can be existing clients, future clients, potential customers, and they are all important. A professional voicemail recording boosts your credibility, and encourages prospects and potential connections to leave a voicemail when you can't answer the phon.
Finally, take into account the reduction in quality that goes hand in hand with hold music. The audio quality is—at best—24 times worse than that from a CD. Yes, we just said CD. The public telephone network wasn’t built with HD music in mind. Thankfully for OnSIP customers, we provide HD radio for VoIP music on hold. That said, your company might have top of the line audio quality, but if clients call in from an old landline or cell, they might hear some distortion.
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When your company phone rings that caller becomes a prospect. That brief time, spent on hold, can be an extremely powerful marketing tool; and the difference between gaining a client and losing a client. Our approach to on-hold messages is simple: Combine a captive audience with skillfully crafted ads, the right audio image and real marketing objectives and you'll hit a home run every time!
This brings up the ever-present question of appropriate branding for your business. At a funeral home, Green says, you don't want an upbeat pop song, for obvious reasons. Mark Malekpour, who works at Beatsuite, a music library which sells a variety of songs specifically for hold systems, says that companies too often want popular music. "For an insurance company, you don't want something from Queen or U2," he said. "When you're choosing music for an insurance company, it shouldn't feel happy or feel good or lighthearted, because insurance is something you have to have, and you want to think, 'These guys get what insurance is all about.' " (Beatsuite's bestselling hold song is called "Inspiring Innovation," which is tagged as: "Success, achievement, and trustworthy.")
Telephone systems have evolved dramatically over the past decade. Whether you’re using a traditional phone system or an advanced VoIP system, our digital production studio can produce your recordings in a variety of compatible formats. We produce high-quality catchy on hold messages that give your business a polished and professional sound, at just a fraction of the cost of what our competitors charge. Why you can’t afford NOT to have an On Hold Message Recent research shows that promoting your business’ services, or educating your customers through an on hold message not only improves the customer experience – but increases the likelihood of a prospect becoming a customer. We’ve been helping businesses for years to improve their telephonic marketing through well crafted on hold messages.
Hold music gained mainstream popularity in the early aughts. As cell phone customization became more of a focus, ringback tones gained popularity. People carefully chose the song to play in lieu of ringtones for incoming calls. It was a chance to control the call experience and showcase your personality before you even said hello. By the time the first US national carrier offered ringback tones in 2004, it was a multibillion-dollar industry. Hold music keeps your callers distracted from the wait. Why Use Hold Music at All?
You can add wired devices like office VoIP phones or landlines too. After you press "Done" you can start using your business phone number right away.
OnHold.com Music On Hold Messaging for ESI-50 Phone Systems It’s easy to connect your OnHold.com music on hold player to the ESI-50 phone system for custom audio on hold playback! A few programming steps, and your custom OnHold.com audio will be marketing to all your callers. Playing your OnHold.com customized messaging on hold via the ESI-50 phone …
Did you know that well-designed on-hold messages with pleasant, enjoyable, smiling narration, have the power to make your callers feel more confident about retaining your services? It also increases their trust in your company. It's tricky, but the reverse is really true. An unpleasant delay provides your callers with a great opportunity to judge your facilities and customer service.
As providers of on hold messaging services for over a decade, the Solutions On Hold team offers the experience, technology and skills to help you get the most out of your on-hold marketing programs, yet still keep them easy to implement and simple to maintain. All of your on-hold messages are developed by professionals in the advertising and communications industries. Each message is customized specifically to help you spread your message. Then, using professional voice talent and licensed music, your customized on hold messages are crafted, recorded and mixed in our state-of-the-art sound studio.
The intro greeting should be a reassurance that the caller has reached the correct organization along with general information about the company, and information that you want the caller to have on hand. Good information to provide at this point might include organizational slogans, years in business and general product information.
At Professional Voice Greetings we are happy to provide on-hold messaging starting from just $38.98 ($34.99 base price + $3.99 for the on-hold messaging option). Purchase by going to the Voice Samples page, select a voice, add background music if you wish, and write your script. Then, during the checkout process, be sure to select the button that asks if you are buying on-hold messaging.
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