When used in your On Hold Marketing, humor can improve how customers perceive your company and their wait on hold. It also lowers your callers’ defenses, leaving them more receptive to your marketing messages.
On hold messages can be recorded for many purposes, such as promoting your business, answering FAQs or announcing important customer service information. It's important to be clear in the message you are trying to get across. Confusion leads to disengagement and reflects badly on the brand. Determining your callers' wait times is necessary to determine the required length of the on-hold message. Making the recording too short can lead to the message being played too many times. This can be repetitive and lose the caller's attention while they hold.

Helpful message on hold sections are meant to speedily improve the caller experience. Good content to provide during these sections might include information that the caller may be looking for on their call, information regarding access to a business location, troubleshooting steps and problem resolution and information on organizational changes that the caller may need before proceeding with their call.
Yet, it takes a certain kind of person to write comedy well, and for that, we’re here. Reach out to us, and we’ll prepare a comedic on hold message that will do more than resonate with your audience. It’ll make them laugh, and that’s what it’s all about. In the marketing realm, Storm's abilities to pinpoint a client’s needs and create a strategy for bringing them to success beyond imagination. He’s been the face and voice of numerous companies via nationally aired television commercials, websites, and corporate events, even emceeing corporate functions, and has been the face of a number of major brands, such as BMW, Honey Baked Ham, Frisch’s, Hellman Fine Men's Clothiers, ZuluTails and Pirates Cove Tropical Restaurants. He has also been behind the camera as the Director and Executive Producer for several television commercials. When placed at the helm of a brand, Storm has shown to have an almost tactical ability to ignite growth. In the late 90s, Storm was the Vice President of Entertainment and Marketing for Chills and Thrills, Inc. Soon after, he would be hired and moved to Cincinnati as the Entertainment and Marketing Director and Head DJ for The Yucatan Liquor Stands. Within a few years, Storm would become a partner for Yucatan, and he would stay in Cincinnati, where he’s still making a mark on the media and marketing world today.