Of those businesses that responded, 85% would recommend on hold messaging and believe it's a useful marketing tool that adds value to the business. They rated on hold marketing as effective as Internet, TV/Radio, Direct Mail, and Print marketing.
Telephone Magic provides a complete message on hold service. From the hardware to message production and updates, we have produced custom on-hold messages for hundreds of clients over our 24 year history. With the latest developments in message on hold hardware, we can service any location worldwide via USB technology. We simply email you your message production in MP3 format, which you drag and drop to a USB key for instant playback once connected to our state-of-the-art hardware system. Custom script writing of messages tailored to your exact business needs. Selection of appropriate mood, theme and background music*. *Music is Royalty Paid - use is limited to 30, 60, 90 days, etc. (matching your update frequency period). Production of all messages with outstanding, professional talent. Mixing and quality-control of all presentations. Periodic review and up-dating of messages at affordable rates. Consultation with your telephone company representatives. Servicing of equipment. Telephone Magic On Hold Messages PDF

Custom messaging on hold can be used to generate new sales and marketing opportunities by delivering key information about your brand directly to a captive audience. Instead of costing you money through hang-ups and frustrated customers, you can use your phone system to generate business and make money.
"Messages on hold are often one of the most painful of customer ordeals. But when done right by Scott Greggory and crew with actual humor, it takes a customer hassle and elevates it to a customer experience you tell others about. Click through to check out a couple samples. They're addictive, and brilliant marketing." - Bill Cusick / Author & Customer Experience Expert