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A well written script is the cornerstone of any great on hold message. It must capture the caller’s attention, so they remain engaged while navigating menu options or waiting on hold. The script that callers hear can set the tone for the rest of the conversation. It should also be in line with your goals, which can be broken down to 3 main objectives. It can be to inform the caller, promote the brand or product, or just entertain the caller. Most of all, it has to be engaging.

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So, given that hold music is such a powerful potential source of frustration, why do companies continue to get it wrong? Reading the articles that are out there, there seems to be a lot of speculation regarding the best choice of music to placate or even entertain customers while they wait in your queue. Some common suggestions include “Hanging On The Telephone” by Blondie, or Lionel Richie’s “Hello, is it me you’re looking for?”. Or how about looking up the customer’s record in your call centre CRM, grabbing their date of birth, and playing something based on their age range - pop for the under 25s and presumably something fusty for the oldies?
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This may sound odd, but the audio track needs a bit of grit or background music, or it should clearly sound like an automated recording, so the caller knows that it’s a recording.
I agree with you. The music phone service provider use is never the best! Like you, when I switch to my calendar on iPhone and ask my caller to wait while I do that, it would be great to have one of my iPod tracks play to him until I pressed the green bar again to return to the call. Surely one could set that up independently of the phone service provider: just a matter of substituting my music choice for my voice until I clicked back off hold?? May 15, 2009 12:10 AM User profile for user: Tamara Tamara User level: Level 6 (13,735 points) May 15, 2009 4:39 AM in response to DavidJA In response to DavidJA

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We're a medical practice and have been using Messages On Hold for around 4 years now. Sian has been our point of contact for this time and she is fabulous. Always so responsive and 'on top of it.' The proposed scripts, edits, suggestions and changes are always clear and easy to see. Not to mention the voices and music as part of the end result are fabulous. A highly recommended team and company! 2 months ago
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Check out our on hold players as we are offering great deals when purchasing the on hold player and message as a package. As a business you aim to keep your clients on hold as short a time as possible, sometimes this can't be avoided. You want to take

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    Verbal Content – generally, you should use 100 words to make up 1 minute of content produced with background music. In other words, one to two paragraphs per minute. The topic can range from product promotions to general company information.

    On hold music player for androidHow do i add music to my huawei m635. ive used my windows music player to sync the mucic it adds the music to the memory card but the music player on I can`t play music from my lg gs505 sentio phone music player. i t says "db corrupted. please restart music player." i restart it and it still display mosenamayi Level 1 (Contributor)
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    Advanced Productions has been providing affordable on hold audio messages and voicemail greetings to businesses—literally around the world. We are an audio and video production company headquartered in Miami, Florida, since 1977. Let us create a custom on hold message for your business for as little as $195!

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    We are known for having the EASIEST TO USE interface in the entire marketing industry and have literally hundreds of testimonies to support that claim. Custom written and recorded messages Pre-built libraries with thousand of messages for specific industries, like… Banking/Credit Union Medical Dental Veterinary And More Record your own messages with Record24™ You can even play your own radio spots Is Your Service Compatible With Our Phone System?
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    In the meantime, reviewing your use of music on hold to ensure that you’re not making customers more irritated by the time they do get to talk to someone will make both your customers' and agents' days just that little bit more enjoyable. Back to blog Next Article: 16 Checks You Must Make to Keep Your Call Centre Ofcom Compliant Would you like to know more about how Greenlight can improve your inbound experience? Greenlight innovation Copyright © Greenlight Innovation Site by Radiator Digital

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“On hold messaging from Media Music Now is affordable. There are no ongoing payments, no contracts and no annual PRS fees. Professional on hold marketing has never been so easy.”

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There’s even a fairly steady stream of surveys and news articles on the subject, all of which confirm that hold music is one of the aspects of contacting call centres that really drives people nuts. Some studies even go as far as to suggest that the use of bad hold music is regularly viewed as bad customer service.

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