Statistics show that approximately 34% of callers who hang up will never call you back. In addition, callers wait an estimated 70% longer on the line when they are listening to interesting information about the company they are calling. These statistics suggest that providing a customized message that is tailored to your company can be more effective than playing music or leaving the customer in silence while they’re on hold.
Considering the relatively low cost of getting on-hold marketing messages recorded and hosted, it’s surprising, so many businesses fail to consider this a priority. Investing in such a business function only adds another layer of professionalism to your service line.
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While we are technically unable to put hold music directly onto a cell phone, there IS a way to have this feature and many other functions of an expensive phone system, using a cloud-based phone setup and a simple application on your smartphone. Whether you work on your cell phone exclusively, or you need an office phone (or phones) in addition
Before we get into “Step-By-Step Guide to Custom On Hold Messages” it’s important to understand the value of having custom on hold messages for your brand. Business has always been done over the phone, and callers have always been put on hold, but as online shopping has surpassed brick and mortar traffic, over-the-phone sales have reached all time …
I’m not sure that being called “baby” is something that I’m comfortable with, on a phone call with a stranger or otherwise. Nevertheless, it’s in the top 5.
Holding too tightly can lead to a loss of control, apparently. I assume Don Barnes was referring to being kept waiting on the phone. Mind your grip on that receiver, gang.
You can add wired devices like office VoIP phones or landlines too. After you press "Done" you can start using your business phone number right away.
2. YOU HAVE A CAPTIVE AUDIENCE. The time that your callers spend on hold is time when they are a captive audience. Providing messaging when callers are on hold helps occupy and entertain them to some degree; and most importantly, your business can make the most of that captive customer time.
Our Company, The Phoenix Pattern & Tool Co Ltd, have been customers of Birmingham Telecom since they started out. They have replaced our phone system 3 times, recently bringing us into the 21st Century. The 3CX system that we have now is user friendly and the app enables working from home much more convenient. Special thanks to Andy for always getting the right product to suit us and Shaun for the time and effort put in with us during and after the installation, Dan and Lee for attention given quickly to any of our queries. A great job, I have no hesitation recommending Birmingham Telecom.
When your callers are on-hold, it’s a perfect opportunity for you to promote your business, company, products or services. It’s also an opportunity for you to provide generic tips and content that will catch the interest of your callers. This strategy is called being abundant and being abundant in the business climate today can yield your business more dividends by directly increasing the loyalty and satisfaction of your business clients.
Here’s an example of some royalty-free music that we use both at CD quality and hold music quality.
Whether it’s music, marketing messages, or a combination of both, the recording should be long enough so it doesn’t loop back to where they started when they were first put on hold. If you don’t typically have long wait times, this should be no problem. If calls get stacked up sometimes, you’ll want to make sure that the recording is at least as long as your typical wait time on a busy day.
Diabetes kills more Americans each year than breast cancer and AIDS combined. As the number one diabetes advocate in America, the American Diabetes Association needed an easier way to update their 5 main call centers across the United States. Our Internet-connected On-Hold system allows easy management and update of the important American Diabetes Association messages. Katie McCall provides the voice of reassurance. http://prosoundusa.com/wp-content/blogs.dir/27/files/07-01-09-AmeriGas-Charlottesville1.mp3
This is an easy and effective way to improve your business image while providing greater value to 85% of callers who prefer an on hold service with commercials over silence.
“The on hold messaging for Discount Parts Exchange has a great mix of humor and relevant information. The voice talent is excellent and seems to be a great fit for their target audience.” - Mike Kurtz / On Hold Messaging Association's MARCE Awards Judge
We work with all our clients on an as needed basis, with no long term commitments or leases required.
We are specialists in audio production and deliver phone prompts and on hold marketing messages to put on your existing telephone system. No contract and no hidden costs; just professionally produced telephone audio for a one-time payment. No contracts; just an affordable one-time payment Choice of curated voice talent & music on hold No PRS or PPL fees Audio ready in 3-5 working days