The word “Ringback” is perhaps unfairly associated with a niche market of cell phone users. A ringback tone is a signaling tone that the caller hears while the phone is ringing. In America, the tradition has been to have a two second tone with a four second pause, mirroring the two second ring and four second pauses on the other end.
When your company phone rings, that caller becomes a prospect. The brief time spent on hold, can be an extremely powerful marketing tool. - See more at: http://ilaudio.com/message-on-hold/#.VIyNuHtq3kY
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If it is a genre, hold music, it's fair to say, is a troubled one with few hits. It's not really meant to be loved or even listened to — it's meant to communicate something specific: Don't hang up. (Cornell makes this plea specifically at the end of his song.) Silence is believed to be a death knell for phone calls — people will simply think the line is dead and hang up. This is true even on non-hold calls; it's why phone companies transmit something called a "comfort tone" over phone lines, a barely audible synthetic noise that signals a connection is still there.
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Here are a few things to keep in mind to have a killer script your callers will be receptive to: Speak to your audience: When creating a script, make sure you know WHO you’re talking to above anything else. Is it moms, teenagers or middle-aged men who like golf? Appeal to their interests in relation to your business with a captive voice, and they’ll be much more willing to listen (and be patient while doing so). Time it appropriately: You know your business better than anyone else, so as such, you’re probably aware of a caller’s average hold times. While this can vary with growth and other factors, make sure you record enough messages to fill the time so a caller isn’t stuck hearing an eternal loop of the same 3 messages. They’ll thank you for it by being far less irritated. Stay current: Some companies have seasonal sales and changes, so including this in your script as the year progresses means you remain relevant with the latest and greatest. For example, during the holidays you can say “Seasons greetings from Fletcher’s Flowers...” or something similar. You can also include event notifications, advertisements, and other informational messages so they learn more about your business. Be natural: Think about how you’d like to be talked to. Typically, a robot isn’t the first thing that comes to mind. Writing for auditory purposes elicits a different approach than writing for digital or print. Make sure whatever your script is that you read it aloud, and test it out on coworkers or friends. If they get bored or disengage, chances are, your callers will too. Know their path: What’s your end goal for what you’d like your caller to accomplish? Tailor your messaging to them based on what you come up with. If you’d like to upsell, consider using some on hold time to discuss a company-wide promotion they can take advantage of, or a fun fact about your industry they wouldn’t know. Give a call-back option: If your phone system has the feature and a caller doesn’t have time to spend on hold, offer them the option to receive a callback without affecting their position in line, or to leave a message. This can alleviate the stress of waiting.
Onhold Studio were brilliant with our requirements. They were really quick and efficient—quotation was done in less than one hour while the media files were sent to us in less than 48 hours! The end product was absolutely great, very impressed. We will use them again. They were a pleasure to do business with. [email protected] request a quick quote Home Company About Careers What We Offer Radio Ad Production Jingle Production Voice Overs On Hold Messages Video Production Green Screen Room Rental Sound Recording Studio Rental Web Production SEO Social Media Management Blog Authors Contact Home Company About Careers What We Offer Radio Ad Production Jingle Production Voice Overs On Hold Messages Video Production Green Screen Room Rental Sound Recording Studio Rental Web Production SEO Social Media Management Blog Authors Contact
2. YOU HAVE A CAPTIVE AUDIENCE. The time that your callers spend on hold is time when they are a captive audience. Providing messaging when callers are on hold helps occupy and entertain them to some degree; and most importantly, your business can make the most of that captive customer time.
Business Intro – quick intro announcement heard by the caller before they speak with a business representative. Usually quite short and welcoming, introducing the business to the caller.
Reach more customers. Give your callers something to listen to while waiting—not silence or the radio! Take advantage of the benefits of on hold messages and sell more.
If you’re ready to start, call us or fill out a quick form and we’ll get in contact with you. It’s a quick process that’ll take about 2-weeks. Evaluate Your Caller Experience On-Hold Message Samples Phone System Technical Details Our Process for Developing Your Custom On-Hold System Consultation Caller Experience Evaluation Archives April 2021 May 2013 September 2012 August 2012 July 2012 June 2012 May 2012 April 2012 February 2012 August 2011 July 2011 June 2011 May 2011 March 2011 February 2011 January 2011 December 2010 November 2010 October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 December 2009 November 2009 October 2009 October 2008 September 2008 October 2007 August 2007 July 2007 March 2007 Let’s Connect Product Brochure.pdf Install Manual.pdf LAN/WAN Annex.pdf 88% of callers preferred On Hold Messages to other hold options, and 16% made purchases based on an on hold offer. Source: MaxiMarketing Without messages or music nearly 60% of business callers placed on-hold will hang up. Almost 30% of these callers won’t call back. Source: CNN A study by US WEST reported that when companies played information on hold, caller retention increased by 40%, inquiries increased by as much as 15%, and requests for services increased by as much as 12% Some of our Clients Blogroll Dave Young – Branding Blog Dave Young’s blog about all things branding Michael Drew – Promote A Book Michael Drew’s blog about publishing and platform building Tom Wanek – Marketing Beyond Advertising Tom Wanek’s blog about how to build (and keep) credibility Your privacy is guaranteed. We will never give, lease or sell your personal information. login P. 604.529.1181 Tollfree 1.877.345.4653
Messages On Hold began as a one-man operation out of CEO and owner, Kym Illman's spare bedroom in 1988 and has since evolved to become a creative global marketing company. Blog Timaru Cinema's botched voicemail goes viral How do I keep my customers informed? Save time and money before the EOFY FAQ What's an On Hold Production? How does it work? How long does the process take? On Hold Messages Welcome Messages Menu Prompts After-Hours Messages Audio Ads Voicemail Background Music Translation Services Voice-Overs © Messages On Hold Australia Pty Ltd | All Rights Reserved | ABN 47 009 438 528. View our privacy policy. This website uses cookies to understand how you use our site and give you a better experience. By continuing to browse or by closing this banner, you consent to the use of cookies. If you wish to change your cookies options, you can manage this in your browser settings, however, this may affect site functionality.
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4.) All staff members are still talking to other clients. Please be patient, we will be there for you shortly. - PAUSE - Unortunately, all staff members are still busy. Please hold for a moment. You can also send us an e-mail to [email protected]. We will call you back as soon as possible.
Sample 6 – “Thank you for holding. Someone will be with you shortly. At The Villages of Exeter, tennis, swimming, concierge services, and a championship golf course are all just outside your door. Visit our 5,400 square foot model and tour the clubhouse daily between 10 a.m. and 5 p.m. Someone will be with you shortly.” Order Now We accept these Join Us on Facebook and Twitter Today!! Professional On Hold Messages and Music Looking for business on hold messages that are tailored for your company and work?
All our lines are busy at the moment, please hold and you will be connected to an operator as soon as possible.