"Congratulations on Best of Show! I was in charge of the [Fifth District ADDY Awards] judging and was there when we played your On Hold Messaging. Very creative. I remember the judges commenting that it was a great use of an underutilized medium. Funny (and effective) stuff. Also goes to show that you don't need to go to the big city to get great creative work." - John McCafferty / McCafferty and Company Advertising
-41% of American consumers have initiated a purchase over the phone in the last year.
.
If you think about, the cost of “NOT HAVING” on hold messages is far greater than any investment you may make in custom on hold messages. Why? A lost call equals a lost sale and a lost customer. Two things no business owner wants to hear. And to make matters worse, you also have to consider the wasted advertising spend you invested in order to generate that call. It’s estimated that caller abandonment (caller hangups) cost businesses billions of dollars each year.
4) An experienced and reputable on-hold messaging provider should also provide you with different music styles that will fit the image of your brand.
If you need any help with your business phone system, reach out to a trusted IT support or phone system provider. About Courtney Casey
Website: https://onairrecordings.com/blog/entry/can-i-have-messages-on-hold-without-an-expensive-new-phone-system
Music is subjective. What one person enjoys, another might despise. Even that pillar of hold music neutrality, Muzak, can inspire wildly different reactions.
AD’s partner, supplyFORCE helps independent distributors secure and jointly service large MRO and Government contracts.
Talk to your customer before you even pick up the phone. On hold messages are one of the best ways to communicate with your customer audience.
Website: https://music.apple.com/us/album/phone-on-hold-music-royalty-free/794572292
Ultimately, your choice of hold music isn’t going to make customers happy if they’re being kept waiting for more than a few minutes, or endlessly passed from one team to another. There are plenty of technologies available to make the inbound call experience faster and more enjoyable although these will vary between different call centre solutions. If you’re not sure what tools you have available to optimise your inbound experience, your call centre software or systems provider will be happy to help.
“Thank you for calling Media Music Now, one of our advisers will be with you shortly”
Imagine a network of “connected” phone agents who are able to reach out to a colleague for help or advice in the middle of a phone conversation with an important client.
When Big Surf Waterpark wanted to enhance their Caller Experience, while making sure it stayed true to their brand, they asked Prosound to create the bridge between the real world, and the phone world. We were able to give voice to their shark mascot, Gil the Shark, in this fun and engaging On-Hold message. This particular message uses a variety of voices to keep the message fresh and interesting. Brian Holsopple stars as the voice of Gil the Shark!
Start with a Warm Greeting. When customers get to your on-hold message, let them know who they have called and offer a very brief introduction to your business. Example: “ Thank you for calling ABC Plumbing, Tampa’s most trusted plumbers for over 20 years .”. Let the caller know what they should expect to happen next.
I’m not sure that being called “baby” is something that I’m comfortable with, on a phone call with a stranger or otherwise. Nevertheless, it’s in the top 5.
"Messages on hold are often one of the most painful of customer ordeals. But when done right by Scott Greggory and crew with actual humor, it takes a customer hassle and elevates it to a customer experience you tell others about. Click through to check out a couple samples. They're addictive, and brilliant marketing." - Bill Cusick / Author & Customer Experience Expert