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Physical media MOH methods provide quality control with prerecorded and licensed CDs, although some units still use cassettes. CDs are designed with or without voice-overs. Brief voice-overs, such as "Calls will be answered in the order that they were received", or "Please hold, your call is important to us," are basic examples. However, many vendors suggest more customized messages.

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-Customers left on-hold without any background music felt that a 30-second on-hold call actually lasted 90 seconds. Furthermore, customers thought a 30-second on-hold call that used music-on-hold last only 15 seconds.
It depends on your business industry, type of callers and marketing plan. Assuming that you take a profit driven approach to using your telephone on hold messages as a marketing tool, you will want to consider changing at a minimum of twice per year, however its best to be more proactive and update more often like quarterly or even monthly. Callers love something new and refreshing (don’t we all!), particularly those that frequently call back and are placed on hold! Why not inform them them of special promotions, new products, or customer service info – there’s always something more that can be said! Make the most of your telephone’s on hold messaging infrastructure. It is an effective way to win, retain, and sell your callers on hold. .

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Our on hold services focus on making sure you make the most out of every marketing dollar. Affordable, professional-quality on hold music and messaging service, streaming music, website audio production, and voicemail services are designed to keep your caller interested and on the line.
We specialise in audio marketing for telephone systems, both VOIP and traditional. Whether you are looking for music on hold or on hold messages, perhaps call menu options and out of hours too; we can take care of every part of the process for you.

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The same goes with sales: You want your caller to be excited about talking to you.

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2) An experienced and reputable on-hold messaging provider uses a royalty-free music, or they should offer licensing as part of the price.

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    On hold messages and ads are growing in popularity, but there are still plenty of businesses in Australia that don’t realise that their phone is a marketing tool. Think about it – having professional and marketing-driven on hold messages is like having a really great salesperson on the phone with your customers every time they call.

    The song was immediately polarizing, as far as these things go, which the company's executives,saw as a good thing; it generated buzz on Twitter, and gave people something to talk about when they got on the phone. Some people hated it, Cornell said, and others loved it so much they downloaded it. Cornell was invited to do a live performance for one company, where sales staff listened to the song all day long. It wasn't meant to fade into the background, and perhaps that's why it's lasted so long.
    Fast, efficient, competitive, friendly. Getting great service from Birmingham Telecom and will be continuing to use them for our phone needs. Thanks Brian and team

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    If you're not actively planning content for your on hold program, and, say, play the radio on hold, you're not controlling what you're playing on hold. You're at the whim of a Radio DJ or program manager, who might play music that's unappealing to your callers or who might be producing and playing ads for your competition.

    No recurring charges, no hidden fees. Enter your script, select one of our professional voice talents and get started for one low price.
    Before you start, check with your IT support team or phone system vendor to see if there are any special requirements you need to be aware of. Things like: How long can the recording be? What type of audio file does it need to be? Is there a maximum file size?

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    A very smart way to market your business by delivering an engaging message wile they wait. Ideal for small to medium businesses Quality recorded messages from an expert production teamCompetitive packages

    Talented professional voice actors can record your voicemail greeting, company directory, call menu and more. Greet all your customers with the most professional image possible.
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    If you’re comfortable doing the recording in-house, but you aren’t sure how to put it all together, you could find a freelancer from a service like Upwork to handle this part for you. You’d select a freelancer to work with, provide them with your files and directions, and let them handle the rest.
    It won’t make for good comedy writing at all, and you won’t produce a usable script.

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It doesn’t matter if you’re writing marketing copy or if you’re writing a comedy script; everything must stay on brand. Writing is about capturing your inner voice and sharing it with an audience. The same applies when you’re writing for a company, and its brand is its voice.

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Of the 10,000 callers who heard hold music during their minute wait, only 13 percent dropped off, and more than half guessed their wait time was less than a minute. To take it a step further, the study's last group heard a mix of music and messages while on hold for one minute. Two percent hung up. Another 81 percent thought their wait time was less than a minute.

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(If you can't hear any difference between these two samples, then there's a good chance your speakers are reducing CD quality music to phone quality for you!)

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Note: if you have deleted the default music on hold and would like to restore it you may download the file from here. In the Upload audio file box, click Choose File to select a file from your computer, or type the location of the file.

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