Another opportunity to improve customer service is to provide customers with self-service information. If you have help documentation or resources online, be sure to mention them on hold, so that your callers can access that helpful content on their own, leaving your staff free to help with more unique concerns.
On hold messages are a marketing tactic used by businesses and organizations to deliver information to their callers who are on hold. Although it was invented in the 1960s, this technology is still very useful today. If you are a business owner interested in utilizing this marketing tool, you may be interested to learn about the many features it has to offer. On hold messaging provides a variety of technology features that you can use to your advantage. Keep reading below to find out how they can work for your business.
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Did you know that 94% of all marketing budgets are spent to induce a customer to call, and only 6% to handle the call once it is received? In total, your callers can spend hundreds, even thousands of hours On Hold each year! That’s a lot of wasted time.
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Music On Hold has decades of experience in the voiceover industry offering professional recordings nationwide with a quick turn around including phone greetings, commercials, overhead music, and voice narration.
Now that you understand the value of having an on hold messaging strategy, it’s time to for our: Step-By-Step Guide to Custom On Hold Messages.
Before we get into “Step-By-Step Guide to Custom On Hold Messages” it’s important to understand the value of having custom on hold messages for your brand. Business has always been done over the phone, and callers have always been put on hold, but as online shopping has surpassed brick and mortar traffic, over-the-phone sales have reached all time highs. A recent study by Marchex shows that Americans spent more than $1 trillion in mobile “click-to-call” commerce, and there was over 93 billion consumer-to-business phone calls from smartphones and this number is expected to grow to a whopping 162 billion by 2019, 70% of callers are placed on hold 62% of callers hang-up in less than 45 seconds 34% of callers who hang-up will never call back.
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Imagine a network of “connected” phone agents who are able to reach out to a colleague for help or advice in the middle of a phone conversation with an important client.
Professional, quick and easy. No matter what type of phone system you have, we can make it sound amazing with professional messages! It makes sense to have your own professionally produced messages on hold… especially when the alternatives are daggy music, obnoxious commercial radio or worst of all – dead silence!
IMS Telephone On Hold Player Computer based messages on hold and music server This software mixes and plays music and messages to your callers while they are on-hold or being transferred. One of the main advantages of using a computer is automation (eg. date sensitive messages) and easy user control over messages.
Let’s drop some jargon: Caller retention. Customer satisfaction. Reducing churn. If you care about any of these, hold music should matter to you. Music affects mood. It can even have an effect on purchasing and decision-making behavior. Skip the sponsored Instagram posts of avocado toast; hold music is a bonafide influencer!
This category of hold music is for use on phone systems based in the US and Canada. (See our Global License Library for music licensed for worldwide use.) Each category contains several tracks. Each track is about 4 minutes in length, but lengths do …
Custom Messaging on Hold couldn’t be easier to get started with. You have the option to record your own messages or we can arrange for a professional voice artist to record them for you. We also offer a choice of on-hold music depending on what best suits your business, with a range of tracks from gentle, relaxing music to fast-paced tunes.
When your callers are on-hold, it’s a perfect opportunity for you to promote your business, company, products or services. It’s also an opportunity for you to provide generic tips and content that will catch the interest of your callers. This strategy is called being abundant and being abundant in the business climate today can yield your business more dividends by directly increasing the loyalty and satisfaction of your business clients.
A computer virus can wreak havoc on your system and seriously disrupt your business’s operations. Are you equipped with the right tools to guard your organization’s technology infrastructure against intrusions? Most people are familiar with computers these days, but keeping up with ever changing network environments can be a full time job. Let us put our expertise to work for you, and keep your vital information secure 24/7. Ask for more details when we return to the line.
The difference between writing a script and writing for print is that scripts must be written for the ear and written for effective delivery by voice talent. It must be written in a conversational tone. When you create a script that’s listenable, your callers will better understand your business.