OnSIP’s enhanced music on hold allows each user to select their own hold music, so each caller gets different tunes depending on who put them on hold or which menu they came in through. (You can even change your hold music for the holidays or for a special event!) You can also record a customized hold message to engage your callers while they’re waiting on the line. This presents a great opportunity to advertise additional features of your business or inform your audience of a special sale or promotion.
Being on hold has become a run-of-the-mill occurrence – but that doesn’t mean it has to be a bad experience. In fact, according to a study by Stan Rapp and Tom Collins of Maximarketing, 88% of callers preferred on hold messages to other hold options, and 16-20% made a purchase based on an on hold offer.
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Generic pop songs perform better than those with prosocial lyrics or instrumental music. It turns out people calling in with grievances don’t want to hear songs about helping the world, and stereotypical elevator music triggers anger when on hold for extended periods.
Before you start, check with your IT support team or phone system vendor to see if there are any special requirements you need to be aware of. Things like: How long can the recording be? What type of audio file does it need to be? Is there a maximum file size?
Our user interface is so simple, just click and drag your choice of music & messages. You can set the time between messages and even specify the level that the music background fades down to whenever a message is played. When you're finished, just drag the production to your player and you're done!
Considering the relatively low cost of getting on-hold marketing messages recorded and hosted, it’s surprising, so many businesses fail to consider this a priority. Investing in such a business function only adds another layer of professionalism to your service line.
-88% of callers surveyed want to hear product information on-hold and will stay on the line longer if provided with this information – roughly 16-20% said that they have purchased additional products based on information they heard while on-hold.
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Present your callers with multiple options ensuring they are directed to where they need to be quickly.
Sample 2 — "Thank you for holding. Your call is very important to us. The answer to all your technical service needs is PQR Incorporated. PQR has set the standard for excellence in the Tri-State area and over 1,000 companies—large and small—have come to rely on PQR for their technical service needs. Thanks for holding."
Custom On Hold Messages elevate your brand and increase sales — and they’re affordable!
However, not all businesses who field customer service calls are entirely unsympathetic to your plight. Some choose to make your wait as pleasant as possible by poking fun at the situation.
By using one of our subscription plans you can easily and affordably update your On Hold Messages at a discounted rate- all year long!
No matter which kind of company you call — big or small — their on-hold music usually sounds like it has been recorded in a tin can. You would think that with modern technology being able to clone sheep and fly humans around faster than the speed of sound, that a creating a business phone system with clear and crisp on-hold music would be easy. But as it turns out, it isn’t so straightforward.
Drumroll, please! Like love, the help you called in for isn’t always on time. At least you’ve got Bobby Kimball to keep you company while you wait.
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It is likely that if you have been placed on hold, one minute can seem like a lifetime. Many of us get frustrated, hang up and don’t call back. This is why on-hold marketing can be a great tool to keep callers engaged and on the phone.