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One of the most challenging aspects of writing for speech is optimising text to be read aloud and recorded. On paper, long, complex sentences are easily accommodated. When read out aloud, the same sentences can sound awkward and confusing.
It is likely that if you have been placed on hold, one minute can seem like a lifetime. Many of us get frustrated, hang up and don’t call back. This is why on-hold marketing can be a great tool to keep callers engaged and on the phone. .

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Sample 3 – “Thanks for holding. Did you know that JK Mortgage has special programs designed to help people who don’t qualify for a standard loan? We can customize a loan specifically to meet your needs. Ask one of our certified agents for information. Someone will be with you shortly.”
Combine with a Business Intro Message to provide menu options and assist in telephone navigation. As opposed to the passive nature of Messages On Hold, voice prompts are interactive. They are designed to bring out a physical reaction from the caller, a call to action. And because voice prompts are directive, it’s important they’re concise, well written, and recorded by a professional voice artist.

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Onhold Studio were brilliant with our requirements. They were really quick and efficient—quotation was done in less than one hour while the media files were sent to us in less than 48 hours! The end product was absolutely great, very impressed. We will use them again. They were a pleasure to do business with. [email protected] request a quick quote Home Company About Careers What We Offer Radio Ad Production Jingle Production Voice Overs On Hold Messages Video Production Green Screen Room Rental Sound Recording Studio Rental Web Production SEO Social Media Management Blog Authors Contact Home Company About Careers What We Offer Radio Ad Production Jingle Production Voice Overs On Hold Messages Video Production Green Screen Room Rental Sound Recording Studio Rental Web Production SEO Social Media Management Blog Authors Contact
"I selected Binkelman's [On Hold Marketing] because of the unexpected comedy, quirkiness and edge! You actually want to wait on hold and hear what is said next. The script's humor is dry and sharp. The [music] and voices are catchy. I think it's very funny and creative. It paints Binkelman's personality as being comedic, but humble. I also like to see creative pushing boundaries and not too afraid to be a little on edge." - Shaun Culbertson / American Advertising Federation Judge

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A customer on hold represents a great opportunity to advertise services and products. If your system isn’t, you’re missing out on the one in five callers who make a purchase based on commercials heard on hold. We offer comprehensive phone message ordering options, including:

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How to Format Your On Hold Script. For an average IVR phone system where customers are on hold for 1-3 minutes, it’s wise to have at least two courtesy messages and two marketing messages, with each message timing out to precisely 30 seconds (:30). Hold music should play in between the messages for 30 seconds (:30).

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    Our ranges include ‘range one’, ‘range two’, ‘range three’ and ‘range four’ and associated products.

    AmeriGas wanted to reach contractors with information about how they make it easy to add propane to a home. They also needed to assure customers that AmeriGas is the right choice for home propane service. We do this for them through scripting focused on how AmeriGas services accounts, as well as payment plan options. Brian Holsopple carries this strong production for AmeriGas.
    At Professional Voice Greetings we are happy to provide on-hold messaging starting from just $38.98 ($34.99 base price + $3.99 for the on-hold messaging option). Purchase by going to the Voice Samples page, select a voice, add background music if you wish, and write your script. Then, during the checkout process, be sure to select the button that asks if you are buying on-hold messaging.

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    If you click a merchant link and buy a product or service on their website, we may be paid a fee by the merchant.

    Call hold/call wait is a network feature (while it is activated by the handset) as such any music would be supplied by your carrier, there should be some there but chances are it's some wonderfull elevator style stuff (I'm partial to Brahms myself 😉 ). Apr 13, 2009 7:29 PM Reply Helpful Thread reply - more options Link to this Post Apr 14, 2009 2:23 PM in response to r.cloud In response to r.cloud
    A script is the product of your message and our expertise. A Message on Hold program is more than a script with words and music, it reflects your marketing objectives, current advertising and promotions, dedication to customer service, and long-term goals. When it’s time to write your script, you have two choices: You can use your knowledge of your business to write your own script or provide your information to one of our Script Consultants who will do the writing and send the copy to you for final approval.

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    Someday somebody’s gonna put you on hold and make you cry… Cheer up, you’ll only have to hold on for one more day.

    To write a comedy script well, you need to be open with yourself and your audience. Write about your flaws as a company, and present them in a humorous light. The easiest way to start is to write about forcing people to stay on hold and joke about it.
    The products are reasonably priced, the customer service is good with knowledgeable and friendly staff. We've been using the business for years and fully intend to continue

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    Very professional business. The quality of the work they delivered is very good and the turn around time is very quick as well. Would recommend them.

    Some providers have it some don't. You would have to contact AT&T to see if they support it. Apr 14, 2009 4:53 PM User profile for user: Robni Rekk Robni Rekk Apr 14, 2009 5:04 PM in response to PsychedelicWonders In response to PsychedelicWonders
    Helpful message on hold sections are meant to speedily improve the caller experience. Good content to provide during these sections might include information that the caller may be looking for on their call, information regarding access to a business location, troubleshooting steps and problem resolution and information on organizational changes that the caller may need before proceeding with their call.

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Harness the power of a captive audience. Benefit from up to a 18% increase in requests for products/services mentioned on your custom business on hold greetings. Phone Greeting for Business. Harness the power of a captive audience and sell your products while they’re On-Hold. Our custom music on hold messages are compatible with all industries & all phone systems – Guaranteed! PHONE MESSAGE ORDERING OPTIONS: Order just the Custom Greeting. Order the On Hold Machine w/ a Free Custom Greeting*. Custom Voice prompts for your business

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Prompt, efficient turn around time, and always delivered when they said they would. Very accommodating of the changes we wanted, and great customer service. Thanks Sian!

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It doesn’t matter if you’re writing marketing copy or if you’re writing a comedy script; everything must stay on brand. Writing is about capturing your inner voice and sharing it with an audience. The same applies when you’re writing for a company, and its brand is its voice.

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