Our blog post - how to choose the best voice for on-hold marketing has some crucial information you should consider before selecting a voice-over talent for your on-hold messages.
Aren’t these on hold messages a lot better than being left in silence or just listening to the radio? Rather than being frustrated about waiting you’re being told exactly what you need to know. This saves both the caller and the business time all while increasing the likelihood of a successful deal.
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We began as a message on-hold company with one employee: our founder, Katie, over 25 years ago. Over the years, we’ve grown to become the industry standard. Since our inception, we’ve helped thousands of veterinary practices develop engaging on-hold programs that inform their clients, drive more appointments, and grow their practice.
It's a panoptic experience, being on hold while listening to someone singing about being on hold. Depending how long it takes for someone else to join the call, you could be listening for awhile. The music builds as time goes on, culminating in a spoken verse that begins: "Well, let me tell you all a story / about a man who was on hold all day..." This unusually self-aware song is the default music for a conference call service called UberConference, where "I'm On Hold" plays on a loop for anyone who calls in early, on almost every call that doesn't start exactly when it's scheduled to (or doesn't ever start at all). It's selected by nine out of ten call organizers, and plays over a million times per month, says Craig Walker, CEO of Dialpad, owner of UberConference.
This customised messages is yours outright, you are not locked into a contract or ongoing payments, if you see your business wanting to change messages during the year ie: seasonal promotion or to keep your messages fresh or if you are relocating you can change out single segments without having to get a new message!
It seems pretty self-explanatory: on-hold messages are messages that play “on hold” over your telephone system. These professionally produced recordings are also an integral part of your company’s marketing strategy. By providing timely, relevant information about your business, an on-hold messaging program reinforces current marketing campaigns and builds brand recognition. This in turn increases call retention by improving the caller experience. To top it all off, it also increases sales by targeting key demographics.
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We pride ourselves on our ability to provide outstanding customer service and support, along with expert advice on how to best meet the requirements of any audio application.
Work with professional narrators that reflect your company's image. There is basically no time to save money, and use someone with a great voice. Narrating, is a profession and goes far beyond the sound of the voice.
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Message on Hold starts with a great script. A basic script consultation is included with every order. One of our script consultants will review your script and verify pronunciations of any special terminology, as well as provide suggested verbiage improvements, if necessary. For custom script orders, your consultant will take your ideas and source materials and transform them into customized scripting that will engage your callers. Our experienced staff will work with you to create, revise, and finalize your audio script so that it’s ready for studio production. We’ve helped businesses of all sizes, and within various industries, ensure their scripting will keep their callers informed and engaged.
If you need to use menu options for directing calls, try to keep these as short as possible, for example... “Thank you for calling Media Music Now. So that we can connect you to the most appropriate department, please choose from the following options: press 1 for general enquiries, press 2 for help with downloads and 3 for any other enquiries.
Delighted with this Company - readily available to deal with any queries, efficient and prompt. Glad we made the change to them. Highly recommend.
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The decision to update your on-hold message depends largely on the content you are sharing. If you are sharing content that includes short-term promotions, this information will need frequent updating so consumers are always aware of the status of any offers. However, if you’re only sharing general information about your standard products, your operating hours and location, then the decision to update the message can be more reliant on metrics.
No one wants to be stuck on hold with silence (30 seconds feels like 5 minutes!).