On hold messages can be recorded for many purposes, such as promoting your business, answering FAQs or announcing important customer service information. It's important to be clear in the message you are trying to get across. Confusion leads to disengagement and reflects badly on the brand. Determining your callers' wait times is necessary to determine the required length of the on-hold message. Making the recording too short can lead to the message being played too many times. This can be repetitive and lose the caller's attention while they hold.
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The most engaging messages are slightly unique in nature. They combine a mix of clever scripting and music. Slight humour is often used to promote a product or service and is usually quite effective. It's also very important to choose both the written and spoken tone that appeals to the characteristics of your audience. If your target market is the younger generation, a script that includes slang words and is quite laid back would be an excellent choice. If your target market is primarily business professionals, then a more articulate choice of words would be more suitable.
The following scripts can be used for almost any kind of On Hold Messaging. You can switch the language of the text blocks by pressing the tab button.
888-466-4653On-Hold Marketing produces effective hold line messages, music & phone greetings customized for your telephone system. Contact us today at 888-466-4653.
Get a professional recording of your Auto Attendant (IVR) prompts and ensure your business keeps up the image it deserves.
“Great service on offer from Media Music Now, quick, efficient and simple to use. Quality of audio for an inbound call centre excellent! Will be using again." Chris Hall, GAP Ltd
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Customers are 86% more likely to do business with you if they like what they hear.
On-hold messaging is also great time to encourage consumers to spend. For example, you can offer customers who spend more than $99 free shipping, customers who order 3 items a 4th item free, etc. Think “upsell” with your ads on hold – you’ve got the customer on the line patiently waiting to (hopefully) spend money.
Until recently, it has not been possible to have cell phone music on hold and most people assume it is impossible to have any audio on hold, since there is no “hold button” on a cell phone. However, now there is a way to provide music on hold or messages on hold on your smart phone using the RingCentral virtual PBX service app.
It doesn’t matter if you’re writing marketing copy or if you’re writing a comedy script; everything must stay on brand. Writing is about capturing your inner voice and sharing it with an audience. The same applies when you’re writing for a company, and its brand is its voice.
A well written script is the cornerstone of any great on hold message. It must capture the caller’s attention, so they remain engaged while navigating menu options or waiting on hold. The script that callers hear can set the tone for the rest of the conversation. It should also be in line with your goals, which can be broken down to 3 main objectives. It can be to inform the caller, promote the brand or product, or just entertain the caller. Most of all, it has to be engaging.
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Our copy-writers bring it upon themselves to not only understand your company, but also present it in a way as if it were their own. Seriously! It's always emotional when a jobs finished.
-88% of callers surveyed want to hear product information on-hold and will stay on the line longer if provided with this information – roughly 16-20% said that they have purchased additional products based on information they heard while on-hold.