It doesn’t matter if you’re writing marketing copy or if you’re writing a comedy script; everything must stay on brand. Writing is about capturing your inner voice and sharing it with an audience. The same applies when you’re writing for a company, and its brand is its voice.
Our elevator is a work in progress, so I haven't actually tried it for the intended purpose, but I'm convinced that it will work fine.
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With music and messaging that appeals to your target market, you will captivate your audience. Your Message On Hold program can be more than a time filler for callers waiting, it can be an informative, entertaining, and educational tool. With the right content, callers will not only stay on hold, but will have an emotional reaction to your message.
Since your information will be on a recorded loop, it is good practice to include music in between loops to break up the information for the consumer.
In an ideal world you’d never put a caller on hold, but since most of the time that’s not a reasonable expectation for those tasked with receiving calls, your hold button is necessary. And, when it comes to your business, silence is not golden. Dead air on the other end of the line is not only a waste of a golden opportunity, it can leave callers frustrated, questioning whether or not you’re still even on the line.
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Verbal Content – generally, you should use 100 words to make up 1 minute of content produced with background music. In other words, one to two paragraphs per minute. The topic can range from product promotions to general company information.
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Our blog post - how to choose the best voice for on-hold marketing has some crucial information you should consider before selecting a voice-over talent for your on-hold messages.
Our Company, The Phoenix Pattern & Tool Co Ltd, have been customers of Birmingham Telecom since they started out. They have replaced our phone system 3 times, recently bringing us into the 21st Century. The 3CX system that we have now is user friendly and the app enables working from home much more convenient. Special thanks to Andy for always getting the right product to suit us and Shaun for the time and effort put in with us during and after the installation, Dan and Lee for attention given quickly to any of our queries. A great job, I have no hesitation recommending Birmingham Telecom.
It’s important to ensure the content is informative and relevant to the caller. And the rule ‘less is more’ very much applies to writing for the ear. It’s important to keep the sentences short and to the point. A popular way to get a message across is follow this structure: Introduce the topic in the first sentence e.g. Did you know that BusinessCo now offers no contract plans for hosted PBX and business VoIP? Explain how the information will benefit the caller in the second sentence e.g. And that means complete flexibility for your business and no long-term commitments. Wrap up with a call to action in the third sentence e.g. To find out more, visit our website businesspbx.com.au or speak to one of our Business Consultants when you come off hold.
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* * A voice over script must accompany every order. The music is not available alone.
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For the best results, we recommend a studio recording of your representative’s voice. If needed, we can also arrange remote voice recording via telephone or smartphone app. Most often, a “special message from the CEO/President” will be a component of an on hold program, with the remaining messages recorded by one of our professional voice talents. This maintains a “spokesperson” approach and creates a distinction between standard content and the CEO’s announcement.
Have you ever judged a company based on how poor their phone messages were? We have. Avoid giving your existing or potential customers negative arguments about the quality of your service or brand image.