Custom messaging on hold can be used to generate new sales and marketing opportunities by delivering key information about your brand directly to a captive audience. Instead of costing you money through hang-ups and frustrated customers, you can use your phone system to generate business and make money.
Did you know that well-designed on-hold messages with pleasant, enjoyable, smiling narration, have the power to make your callers feel more confident about retaining your services? It also increases their trust in your company. It's tricky, but the reverse is really true. An unpleasant delay provides your callers with a great opportunity to judge your facilities and customer service.
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Here are a few things to keep in mind to have a killer script your callers will be receptive to: Speak to your audience: When creating a script, make sure you know WHO you’re talking to above anything else. Is it moms, teenagers or middle-aged men who like golf? Appeal to their interests in relation to your business with a captive voice, and they’ll be much more willing to listen (and be patient while doing so). Time it appropriately: You know your business better than anyone else, so as such, you’re probably aware of a caller’s average hold times. While this can vary with growth and other factors, make sure you record enough messages to fill the time so a caller isn’t stuck hearing an eternal loop of the same 3 messages. They’ll thank you for it by being far less irritated. Stay current: Some companies have seasonal sales and changes, so including this in your script as the year progresses means you remain relevant with the latest and greatest. For example, during the holidays you can say “Seasons greetings from Fletcher’s Flowers...” or something similar. You can also include event notifications, advertisements, and other informational messages so they learn more about your business. Be natural: Think about how you’d like to be talked to. Typically, a robot isn’t the first thing that comes to mind. Writing for auditory purposes elicits a different approach than writing for digital or print. Make sure whatever your script is that you read it aloud, and test it out on coworkers or friends. If they get bored or disengage, chances are, your callers will too. Know their path: What’s your end goal for what you’d like your caller to accomplish? Tailor your messaging to them based on what you come up with. If you’d like to upsell, consider using some on hold time to discuss a company-wide promotion they can take advantage of, or a fun fact about your industry they wouldn’t know. Give a call-back option: If your phone system has the feature and a caller doesn’t have time to spend on hold, offer them the option to receive a callback without affecting their position in line, or to leave a message. This can alleviate the stress of waiting.
Website: https://www.onholdmessagingdirect.com/blog/phone-greeting-and-on-hold-message-script-templates/
"This whole 'Humor On Hold™' thing is pretty freaking stellar." - Rachel McGrath / On Hold Messaging Association's MARCE Awards Judge
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We can create tailored on hold messages for you. Using the information you want to convey, the products and services you want to showcase, and the deals and offers you want to promote. We offer a totally customisable and collaborative service, which combines the knowledge you have of your business and industry and our specialist expertise.
Phone System feature. Description. Cloud auto attendants. Lets you create a menu system that enables external and internal callers to locate and place or transfer calls to company users or departments in your organization. Note that users do not need to be voice enabled to receive calls from the auto attendant.
Next, the LinkedPhone app will prompt you to complete your profile by entering your name, email, and photo (optional). Your email will be used to send you voicemail, tips, and instructions.
With on-hold, it’s not just about upselling other services, although that is important. You can use the time a customer is on hold to educate them more about your business and about your industry.
If you would like a pause in your message where just background music (or blank airtime) plays, place (...) in your script where you want the pause.
Home Solutions Business Solutions Hospitality National Accounts Senior and Health Care Products View All Access Controls Sound Masking Call Accounting Call Centre Systems Call Recording Carrier Services Conferencing Solutions Custom On-Hold Message Data Solutions Headsets IP Cameras Local Area Paging Solutions Paging Systems Voice & Data Cabling Network and Gateway Equipment Premise Wiring Telephone Systems VoIP Wireless Phones Digital Signage Voicemail and Unified Messaging CTA Support Get Support Our Support Promise Blog About Contact Make the most of time on hold. Engage clients. Reduce hang-up rates. Communicate your message in a powerful entertaining way. Professionally scripted and recorded messages can help increase sales and keep your customers hanging on the line with audio marketing solutions. Promote special offers and deals Educate listeners about services or products Provide customers with useful information or alternatives to waiting on hold Entertain with royalty-free music or local radio stations
On this page, we've featured some of our best on-hold messaging voice-over talents, but if you don't hear what you are looking for, please do contact us for help. It's free to ask us for samples & auditions with no obligation.
On average, 5 to 15 seconds of music plays between each message blurb. Keep your audience in mind: musical breaks that are too long are boring, but message blurbs that are long or too detailed can be overwhelming. In most cases, 5 to 15 seconds, between message blurbs that don’t exceed 30 seconds are usually appropriate.
So modern technology, even with the most advanced VoIP business phone systems, has not improved the plight of the on hold song. If you are interested in learning more, check out Tom Scott's explanation at the Milton Keynes Museum, in their Connected Earth gallery.
BusinessVoice has won client and caller acclaim, along with dozens of local, regional and national awards for our Humor On Hold™.