Home About Caroline Clients and Testimonials Rate Card Caroline Beverley Samples & Services Sample Voiceovers Voiceover with Video Telephony On Hold Message Voiceovers Telephone On Hold Messages Scripts On Hold Messages – Prompts Kit Estate Agent Videoettes Videoettes Music Voiceover Bank Corporate Audio Voiceovers Audio Book Voiceovers In-Store Announcements Contact us Blog Website Audio – For and Against Top 10 Tips to become a Voiceover Artist Telephone On Hold Messages Scripts Radio Station Commercials & Imaging Voiceover Process Corporate Video and Voiceovers Voiceover World Life Coach – Now Voiceover Artist Day in the Life of a Voiceover Artist BBC TV – Agony Aunt – Voiceover Artist Home About Caroline Clients and Testimonials Rate Card Caroline Beverley Samples & Services Sample Voiceovers Voiceover with Video Telephony On Hold Message Voiceovers Telephone On Hold Messages Scripts On Hold Messages – Prompts Kit Estate Agent Videoettes Videoettes Music Voiceover Bank Corporate Audio Voiceovers Audio Book Voiceovers In-Store Announcements Contact us Blog Website Audio – For and Against Top 10 Tips to become a Voiceover Artist Telephone On Hold Messages Scripts Radio Station Commercials & Imaging Voiceover Process Corporate Video and Voiceovers Voiceover World Life Coach – Now Voiceover Artist Day in the Life of a Voiceover Artist BBC TV – Agony Aunt – Voiceover Artist Writing an engaging, positive script is key to your on hold success. You have your callers attention and it’s time to tell them about your services and products. On hold messages is a valuable marketing tool that you should take full advantage of. Things to consider when you write your on hold messages script: Why are your callers on hold?• What do they have in common? What could you say to benefit your caller? Do you have any special offers or promotions that your callers will buy into? Is there a ‘must have’ service or product that will excite your caller? Have you won any awards or gained recognition for products or customer service? How can you use the time your caller is on hold to generate awareness and sales? Once you have your script, always us a professional female or male voiceover.
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Here are a few things to keep in mind to have a killer script your callers will be receptive to: Speak to your audience: When creating a script, make sure you know WHO you’re talking to above anything else. Is it moms, teenagers or middle-aged men who like golf? Appeal to their interests in relation to your business with a captive voice, and they’ll be much more willing to listen (and be patient while doing so). Time it appropriately: You know your business better than anyone else, so as such, you’re probably aware of a caller’s average hold times. While this can vary with growth and other factors, make sure you record enough messages to fill the time so a caller isn’t stuck hearing an eternal loop of the same 3 messages. They’ll thank you for it by being far less irritated. Stay current: Some companies have seasonal sales and changes, so including this in your script as the year progresses means you remain relevant with the latest and greatest. For example, during the holidays you can say “Seasons greetings from Fletcher’s Flowers...” or something similar. You can also include event notifications, advertisements, and other informational messages so they learn more about your business. Be natural: Think about how you’d like to be talked to. Typically, a robot isn’t the first thing that comes to mind. Writing for auditory purposes elicits a different approach than writing for digital or print. Make sure whatever your script is that you read it aloud, and test it out on coworkers or friends. If they get bored or disengage, chances are, your callers will too. Know their path: What’s your end goal for what you’d like your caller to accomplish? Tailor your messaging to them based on what you come up with. If you’d like to upsell, consider using some on hold time to discuss a company-wide promotion they can take advantage of, or a fun fact about your industry they wouldn’t know. Give a call-back option: If your phone system has the feature and a caller doesn’t have time to spend on hold, offer them the option to receive a callback without affecting their position in line, or to leave a message. This can alleviate the stress of waiting.
The best hold music has few instruments and preferably only one. Simple music handles the change in quality better than a full orchestra arrangement. The latter gets distorted, particularly if it’s too loud for the phone to handle and clipping happens. No one wants to hear a dirge-like cacophony masquerading as “Pachelbel’s Canon in D.”