When used in your On Hold Marketing, humor can improve how customers perceive your company and their wait on hold. It also lowers your callers’ defenses, leaving them more receptive to your marketing messages.
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I agree with you. The music phone service provider use is never the best! Like you, when I switch to my calendar on iPhone and ask my caller to wait while I do that, it would be great to have one of my iPod tracks play to him until I pressed the green bar again to return to the call. Surely one could set that up independently of the phone service provider: just a matter of substituting my music choice for my voice until I clicked back off hold?? May 15, 2009 12:10 AM User profile for user: Tamara Tamara User level: Level 6 (13,735 points) May 15, 2009 4:39 AM in response to DavidJA In response to DavidJA
"Messages on hold are often one of the most painful of customer ordeals. But when done right by Scott Greggory and crew with actual humor, it takes a customer hassle and elevates it to a customer experience you tell others about. Click through to check out a couple samples. They're addictive, and brilliant marketing." - Bill Cusick / Author & Customer Experience Expert
1. Start with a warm greeting. It’s only polite to say “Hello”. However, don’t forget to ask the caller to stay on the line and wait.
Calls diverted to the voicemail box of a department that doesn’t have active reception staff.
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Corporate cost-cutting and new technology have resulted in the advent of automated systems that can make the on-hold experience even more frustrating. It can feel near-impossible to get a human on the phone these days, which a national survey conducted by Consumer Reports found to be Americans' second-greatest annoyance, after hidden fees but beating out inaccurate weather reports and dog poop. Green observes that often people call as a last resort, because something on the website wasn't clear, perhaps, and they really need an answer quickly. So callers are captive listeners, a state often associated with the gridlock of waiting, whether in line at a Starbucks, in a dentist's chair, or in the proverbial elevator making its slow way up.
This is an easy and effective way to improve your business image while providing greater value to the 85% of callers who prefer an on hold service with commercials over silence.
For the Wagon Yard, we developed a 2-minute recording using a combination of story telling and informative narrative with music and sound effects. Be sure to listen long enough to hear the child’s voice! http://prosoundusa.com/wp-content/blogs.dir/27/files/05-18-11-Big-Surf-Waterpark-Experienced-Shark1.mp3
Ensure that you have your on Hold scripts in place, and then take your pick from these 5 engaging Hold music Options to keep your customers coming back to you happier each time 5 Options for Your On-Hold IVR Music that you can use with your Cloud Telephony Software 1 – One Hour Of Default Call Centre Music 2 – One Hour of Best On- Hold Music 3 – 10 Hours of Default Call Centre Music 4 – One Hour Super Generic Call Centre Music 5 – Simple two Minute on Hold Music CONCLUSION:
Being stuck on hold is a frustration most people can relate to. Annoying beeps, irritating dial tones and vague queue times result in an unpleasant experience most of us would go lengths to avoid. Fortunately, it doesn’t have to be that way, with Custom Messaging On Hold.
AT&T has offered music while the phone is ringing to the calling party (music plays instead of ring...ring..ring), but they charge what seems to be a lot for the service and it only lasts for a year, as I recall. Lots of choices of music, though. No idea about call holding, try calling AT&T. Apr 14, 2009 3:40 PM Apr 14, 2009 4:53 PM in response to PsychedelicWonders In response to PsychedelicWonders
At Professional Voice Greetings we are happy to provide on-hold messaging starting from just $38.98 ($34.99 base price + $3.99 for the on-hold messaging option). Purchase by going to the Voice Samples page, select a voice, add background music if you wish, and write your script. Then, during the checkout process, be sure to select the button that asks if you are buying on-hold messaging.
In-Store/Overhead Music is essential to many businesses for creating an engaging customer experience. Businesses such as retailers, restaurants, spas and coffee shops offer music to enhance the ambiance of their businesses and entertain their customers. Background music has evolved considerably, are you keeping pace? Custom branded music and messages puts you in total control of the content shoppers hear, and allows you to target in-store shoppers with promotions, special offers and add-ons to influence shopper’s buying decisions and increase sales. Engage shoppers with the perfect playlist customized for your brand Pop Easy Listening Jazz Rock Country Classical Spa Holiday Affordable In-Store Overhead Background Music Services
Slow your roll—there’s a lot more to hold music than just genre. A phone line isn’t a state of the art speaker system; its primary function is to make sure the call is connected. Volume changes, frequency, and distortion are all elements to consider when choosing hold music.
“ADM helped us to create and regularly update our on hold message so callers receive timely, valuable and entertaining information about practice. More than one caller has complimented us on the great first impression is helps us make."