You wouldn't put a handmade sign on the outside of your office door would you? So, why have your automated attendant greetings, IVR or voicemail announcements be recorded by an amateur? In many ways, your phone tree menu is the "other" front door to your business. Professionally produced custom auto attendant greetings, IVR prompts and voicemail announcements enhance the caller experience, and that improves your brand image. Let The Original On Hold Be The Voice Of Your Brand!
Cornell's "I'm On Hold" follows some of the industry standards, particularly around frequencies and compression, which is one of the reasons he wrote it with a country-ish melody, wanting something simple but catchy, with only a single instrument and vocals. But in other ways, "I'm On Hold" totally upends the genre by breaking the cardinal rule — that hold music shouldn't call attention to itself.

It seems pretty self-explanatory: on-hold messages are messages that play “on hold” over your telephone system. These professionally produced recordings are also an integral part of your company’s marketing strategy. By providing timely, relevant information about your business, an on-hold messaging program reinforces current marketing campaigns and builds brand recognition. This in turn increases call retention by improving the caller experience. To top it all off, it also increases sales by targeting key demographics.
The way all your words and sentences come together gives your script a distinct written tone. Combine that with a specific speaking tone to create an on-hold message that reinforces your brand and product set. Selecting the correct tones will ensure your intended message is communicated effectively. If your target market is the younger generation, then a tone which embodies fun and excitement would be most suitable.