So, given that hold music is such a powerful potential source of frustration, why do companies continue to get it wrong? Reading the articles that are out there, there seems to be a lot of speculation regarding the best choice of music to placate or even entertain customers while they wait in your queue. Some common suggestions include “Hanging On The Telephone” by Blondie, or Lionel Richie’s “Hello, is it me you’re looking for?”. Or how about looking up the customer’s record in your call centre CRM, grabbing their date of birth, and playing something based on their age range - pop for the under 25s and presumably something fusty for the oldies?
And the best part is that you don’t need to write your on hold message script to be so formal. The point of an on hold message is to keep them on the line, not to bore them to death! So, you might as well try to have some fun with it and make your customers laugh while they wait.

message. Important notice. Since the phones can be used anywhere in the world, Emergency 911 will not always work as intended. If the phone system is in Reno and the desk phone is in Phoenix and you dial 911, Reno will get the ambulance. In those cases, we try to have stickers on phone that say “No 911” but they wear off or may not have
Instead of writing to inform people or to entertain them, you need to write your script as a way to create a conversation. You need to imagine what someone would say to another person and then put it on the page. Don’t be afraid if it feels like you’re talking to yourself — that just means you’re writing well.