USA Business Telephone Today conducted a survey of 30,000 callers to study the effects of hold music, or the lack of it, for a single minute. More than half the callers who were put on hold without any auditory stimulation hung up. The silence affected the rest of the group’s perception of time: More than 27 percent thought their wait time exceeded five minutes, and 18 percent thought it exceeded three minutes. Only 3 percent judged their wait time to be close to the actual one-minute timeframe. All of the callers in the study had listened to dead air for only 60 seconds.
Each sample contains a main greeting, message on hold, general greeting and executive mailbox greeting. Female Voice 1 Female Voice 2 Female Voice 3 Female Voice 4 Male Voice 1 Male Voice 2 Male Voice 3 Male Voice 4 Acoustic 1 Acoustic 2 Acoustic 3 Acoustic 4 Acoustic 5 Easy Listening 1 Easy Listening 2 Easy Listening 3 Easy Lisetning 4 Easy Lisetning 5 Light Jazz 1 Light Jazz 2 Light Jazz 3 Light Jazz 4 Light Jazz 5 Energetic 1 Energetic 2 Energetic 3 Energetic 4 Energetic 5
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In the first instance, we work closely with you to better understand the process you expect your staff to follow and can offer guidance on best practice and identify any obvious issues before we even begin. Once we start analysing your calls, we will simply listen to real customer and prospect calls and measure both the ‘process’ and ‘experience’ aspects. You can then expect to receive detailed, monthly reporting that allows you to quickly understand your current performance and identify where you need to be and how to get there, so you’ll be one step closer to achieving your business goals.
at two sites wherever you have a phone system for your business that places people on hold and you want to take the opportunity to sell to a captive audience.
Hold music is also not supported in consultative transfer of a PSTN call. Call answer/initiate (by name and number) Lets users answer inbound calls with a touch, and place outbound calls either by dialing the full phone number or by clicking a name in the client.
I would like to record and customize the hold message per different options but currently there is not an option for that Toni OM commented · June 3, 2020 9:22 AM · Flag as inappropriateFlag as inappropriate · Edit… · Delete…
“ADM helped us to create and regularly update our on hold message so callers receive timely, valuable and entertaining information about practice. More than one caller has complimented us on the great first impression is helps us make."
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-When callers are presented with On Hold Messaging vs. silence or a radio commercial they will stay on hold longer, they are more likely to exhibit interest in the product advertised, they are more likely to retain information, and they are less agitated.
Even if you’re business is not getting a high volume of inbound calls, if you transfer ANY calls or ever put customers on hold, even for just 10-15 seconds. Always use that time to give the customer another reason to think positively about your business.
So how do you choose the right hold music? Start with what’s appropriate for your business. A funeral home wouldn’t blast the Bee Gees. A sports arena isn’t going to stream some easy listening to the fans. Know your audience, understand their mind space, and pick your music accordingly.
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The biggest advantages are that it’s free and you have the ultimate flexibility in what you can say. If you plan on using background music make sure you’re using music that is safe to use in commercial projects. Also check out the technical requirements of you business phone system and learn how to format on hold music for phone systems.
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