Statistics show that approximately 34% of callers who hang up will never call you back. In addition, callers wait an estimated 70% longer on the line when they are listening to interesting information about the company they are calling. These statistics suggest that providing a customized message that is tailored to your company can be more effective than playing music or leaving the customer in silence while they’re on hold.
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In 2012, the Audio Marketing Association (Europe) conducted a survey with the OHMA (On Hold Marketing Association in the US), into On Hold Messaging and its effectiveness as a marketing tool. 1555 clients responded from a broad range of industries.
As an example of what that actually means, let’s listen to the popular hold music staple that is Pachelbel’s Canon in D. At CD quality it sounds soothing. As hold music it starts to grate very, very quickly.
The word “Ringback” is perhaps unfairly associated with a niche market of cell phone users. A ringback tone is a signaling tone that the caller hears while the phone is ringing. In America, the tradition has been to have a two second tone with a four second pause, mirroring the two second ring and four second pauses on the other end.
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More ready to use professional on hold messages and alerts for your business phone line.
For the best results, we recommend a studio recording of your representative’s voice. If needed, we can also arrange remote voice recording via telephone or smartphone app. Most often, a “special message from the CEO/President” will be a component of an on hold program, with the remaining messages recorded by one of our professional voice talents. This maintains a “spokesperson” approach and creates a distinction between standard content and the CEO’s announcement.
A phone line isn’t a state of the art speaker system; its primary function is to make sure the call is connected. Volume changes, frequency, and distortion are all elements to consider when choosing hold music.
The most common codecs are G729 (compressed) and G711 (non-compressed). They are designed to compress human speech, and often cause a loss of audio fidelity — which is worse in some languages than others. On hold music that has been specifically designed for that purpose, to be used with VoIP systems and codecs, can sound great. But it is not easy to come by.
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Your callers will learn more about your products and services whilst losing their perception of time
Whatever your audio requirements, Onhold Studio™ has a solution. We're the UK's friendliest agency, or so they say! Get in touch today to find out how we can make you look and sound amazing. See the useful links below! Click here to read what our customers have to say about us!
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Nobody likes being put on hold, but you can make the experience more enjoyable and beneficial for your customers. Instead of silence or elevator music, you can get a custom message telling waiting customers about products, answer frequently asked questions, or let them know about recent changes to hours or locations. Harness the power of a captive audience without boring them in the process. Sell your products and services while YOU are on another line. PROVIDING AFFORDABLE CUSTOMIZED ON HOLD MUSIC MESSAGING FOR ANY SIZED COMPANY
On Hold Message 4 – Is there anything the caller should know about? This may be current news in your industry or seasonal promotion.