Music on hold helps you increase retention, reduce churn, and even influence your caller’s attitude with hold music. Go on, get your elevator music jokes out. We’ll wait (and chuckle). We’ve all poked fun at Muzak, but the importance of hold music and its multifaceted nature may surprise you. Seventy percent of business calls go on hold. The main point behind hold music is to signal that the line is still open, but that’s not all it does. You can increase retention, reduce churn, and even influence your caller’s attitude with hold music.
Our experienced team will offer you the unbiased and impartial evaluation that your company needs to make informed business decisions in regard to handling sales opportunities via telephone calls.
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And the best part is that you don’t need to write your on hold message script to be so formal. The point of an on hold message is to keep them on the line, not to bore them to death! So, you might as well try to have some fun with it and make your customers laugh while they wait.
With over 1,000 pre-licensed music tracks, in many genres, you’re sure to find the perfect background music for your messages.
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"You know, we get people who ask us to put them back on hold." - Eric Smith / Binkelman Corporation (Hear a sample)
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Have you ever judged a company based on how poor their phone messages were? We have. Avoid giving your existing or potential customers negative arguments about the quality of your service or brand image.
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Another opportunity to improve customer service is to provide customers with self-service information. If you have help documentation or resources online, be sure to mention them on hold, so that your callers can access that helpful content on their own, leaving your staff free to help with more unique concerns.
On-hold messaging is a simple way to inform current and prospective patients about your practice.
2. YOU HAVE A CAPTIVE AUDIENCE. The time that your callers spend on hold is time when they are a captive audience. Providing messaging when callers are on hold helps occupy and entertain them to some degree; and most importantly, your business can make the most of that captive customer time.
Image Audio SXPlus Professional Music On Hold Player with Extra Announcement from SD Card | for All PBX/KSU Phone Systems with MOH Jack | mp3, USB Flash Drive, SD Card
Combine with a Business Intro Message to provide menu options and assist in telephone navigation. As opposed to the passive nature of Messages On Hold, voice prompts are interactive. They are designed to bring out a physical reaction from the caller, a call to action. And because voice prompts are directive, it’s important they’re concise, well written, and recorded by a professional voice artist.
Length – if your callers typically wait 2 minutes at a time, then at least 2 minutes of programming should be the goal. The idea is to ensure the callers don’t hear repeated messages every time they call. A typical on-hold message is 4-8 minutes in length.
This plays immediately after the initial greeting message. If all agents continue to remain busy, the caller will continue to hear the On Hold Music, which can be either music or a message. Click Create Call Queue or click Edit (pencil icon) to the right of the queue you wish to select. Select Change under Hold Music. Enter the Name and the Phone Number or Extension you wish to record your initial greeting on. Click Call Now and follow the instructions.
Standard Hold Music Included with every Phone.com account is a collection of standard, royalty-free music channels. Selections include Film Soundtrack, Groovy, Orchestral, Piano Solos, Soft Rock, and more. Premium Hold Music Show outstanding taste and keep callers entertained with Premium hold music.