Welcome Messages and Auto Attendant FunctionsSales and Marketing MessagesOpening Hours, Updates and Important Business InformationHold MusicQueue Updates and Waiting TimesDiscounts and Special OffersAnd much moreWhy is Custom Messaging On Hold Important?#1 Reduce Hang-up Rates
Voice over Internet Protocol, similar to cellular networks, is handled digitally. Ringback is one way in which VoIP is setting itself apart from traditional telephony services. When you subscribe to business VoIP, your phone will most likely come pre-programmed with both ringback and on-hold music. VoIP providers, unlike cell phone carriers, don’t charge extra for ringback tones. Not only that, you can upload your own custom ringback and on-hold music, such as a favorite song, a customized soundtrack, or even a customized greeting or up-sell message. VoIP subscribers can select different connect and on-hold music by accessing their online portal.
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Hold music keeps your callers distracted from the wait, although it should not be considered a fix for long queue times.
“I just got done reading the [On Hold Marketing] script and laughed the entire time. It was awesome. I don’t think I’ve ever read copy that had me laughing so hard.” - Mike Richardson / Binkelman Corp. (Hear a sample)
The included USB drive is preloaded with 6 hours of royalty-free music recorded specifically for music on hold with standard pleasant "thank you for holding" messages inserted every minute.
Only bring attention to a hold when: But no matter what, refuse your urge to use distastefully curt phrases like “please hold” and “one moment.”. You should always use custom on hold messages, not trite and irritating ones. Before putting a customer on hold, make sure you have a proper hold procedure in place.
For a more modern example of a bad choice of hold music, let’s take an example I have to endure on a regular basis, Month of Sundays by Passenger. At CD quality it’s got lots of interesting stuff going on, which you’d imagine might be ideal to distract someone from the fact they’re being kept on hold for ages. However, playing it over the phone it’s simply too busy. As soon as the brass and backing vocals kick in it just sounds yuck.
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No business can afford to run the risk of customers hanging up. That’s when investing in professional on hold messages saves you money and wins you extra business. Call us on 1800 837 844 today and take advantage of our FREE business message demo.
In 1962, inventor and entrepreneur Alfred Levy found a loose wire touching a metal girder at his factory. It amplified the broadcast signal from the radio station next door and transmitted the audio through the loose wire to calls on hold. Four years later he patented his work, and music on hold was born.
Note: if you have deleted the default music on hold and would like to restore it you may download the file from here. In the Upload audio file box, click Choose File to select a file from your computer, or type the location of the file.
Here is our top 5 recommendation of what to look for in a quality on hold message provider:
Here’s what happens to our two example tracks when we use some amplification to introduce clipping into the mix:
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“It’s now playing on our telephone system – we’re VERY impressed with the quality. We’ll recommend you to anyone that asks." Dave Chapman, J+J Automation UK Ltd
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Our professional Message on Hold programs will connect with your customers, providing valuable information, answering frequently asked questions, building your brand, and reducing call abandonment. From a single on hold message for one location to a multi-location remote load enterprise installation, Holdcom brings three decades of experience to producing professional hold messages.