"I just wanted to tell you that I stumbled onto your website for Humor On Hold™, and I listened to every recording. Your work is hilarious and it brightened my day. And who doesn't want a compliment from a random stranger on the Internet? So, thanks." - A.H.
Frequent prompts can make people feel like they’ve been on the phone longer than they actually have. I’m sure you’ve been there – you’re on hold and the voice keeps telling you that your call is important and someone will be right with you.
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Thank you so much scott for your visit yesterday with john and for the hamper gift the lads are over the moon and you definitely get a thumbs up. We look forward to our future together.
You spend thousands on advertising to get them to call you. Now treat them right when they do!
Being on hold has become a run-of-the-mill occurrence – but that doesn’t mean it has to be a bad experience. In fact, according to a study by Stan Rapp and Tom Collins of Maximarketing, 88% of callers preferred on hold messages to other hold options, and 16-20% made a purchase based on an on hold offer.
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So while this loss of quality is fine for regular conversations where it's just people speaking, if you're planning on piping music down the telephone line, you need to remember that the audio quality will, at best, be around 24 times worse than what you'd hear on a CD.
Website: https://www.spectrio.com/on-hold-messaging/how-to-craft-the-perfect-on-hold-message/
Here are a few things to keep in mind to have a killer script your callers will be receptive to: Speak to your audience: When creating a script, make sure you know WHO you’re talking to above anything else. Is it moms, teenagers or middle-aged men who like golf? Appeal to their interests in relation to your business with a captive voice, and they’ll be much more willing to listen (and be patient while doing so). Time it appropriately: You know your business better than anyone else, so as such, you’re probably aware of a caller’s average hold times. While this can vary with growth and other factors, make sure you record enough messages to fill the time so a caller isn’t stuck hearing an eternal loop of the same 3 messages. They’ll thank you for it by being far less irritated. Stay current: Some companies have seasonal sales and changes, so including this in your script as the year progresses means you remain relevant with the latest and greatest. For example, during the holidays you can say “Seasons greetings from Fletcher’s Flowers...” or something similar. You can also include event notifications, advertisements, and other informational messages so they learn more about your business. Be natural: Think about how you’d like to be talked to. Typically, a robot isn’t the first thing that comes to mind. Writing for auditory purposes elicits a different approach than writing for digital or print. Make sure whatever your script is that you read it aloud, and test it out on coworkers or friends. If they get bored or disengage, chances are, your callers will too. Know their path: What’s your end goal for what you’d like your caller to accomplish? Tailor your messaging to them based on what you come up with. If you’d like to upsell, consider using some on hold time to discuss a company-wide promotion they can take advantage of, or a fun fact about your industry they wouldn’t know. Give a call-back option: If your phone system has the feature and a caller doesn’t have time to spend on hold, offer them the option to receive a callback without affecting their position in line, or to leave a message. This can alleviate the stress of waiting.
What’s the average length of the musical interludes in a Message on Hold program?
As providers of on hold messaging services for over a decade, the Solutions On Hold team offers the experience, technology and skills to help you get the most out of your on-hold marketing programs, yet still keep them easy to implement and simple to maintain. All of your on-hold messages are developed by professionals in the advertising and communications industries. Each message is customized specifically to help you spread your message. Then, using professional voice talent and licensed music, your customized on hold messages are crafted, recorded and mixed in our state-of-the-art sound studio.
We have a few examples below we’d like to share so you can customize your on hold messages based on your needs and industry:
The word “Ringback” is perhaps unfairly associated with a niche market of cell phone users. A ringback tone is a signaling tone that the caller hears while the phone is ringing. In America, the tradition has been to have a two second tone with a four second pause, mirroring the two second ring and four second pauses on the other end.
Welcome messages -introduce your business and represent it in a positive, and professional mannerCall menu option – ensure that your callers are directed to where they need to be quicklyOn hold messages – promote your business and brandOn hold music – an extensive library of royalty-free music, different styles and genresVoiceovers – choice of female and male with a wide range of stylesOut-of-hours message – when your business is closed, why not let them know when you will be open and suggest a website visit?Script writing – several different script ideas to help you create your bespoke messages
8. Outside Business Hours. What the caller hears when they call your company outside of business hours. Sample Scripts: “Thank you for calling [company name].
A customer on hold represents a great opportunity to advertise services and products. If your system isn’t, you’re missing out on the one in five callers who make a purchase based on commercials heard on hold. We offer comprehensive phone message ordering options, including: Order just the Custom Greeting Order the On Hold Machine w/ a Free Custom Greeting Custom Voice prompts for your business