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3. HELP PROCESS CALLS FASTER ONCE THEY CONNECT. If you add preparatory information to your Message-On-Hold messages, you can actually improve the speed at which calls are processed and improve call handling time metrics.
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Here’s what happens to our two example tracks when we use some amplification to introduce clipping into the mix:
For a more modern example of a bad choice of hold music, let’s take an example I have to endure on a regular basis, Month of Sundays by Passenger. At CD quality it’s got lots of interesting stuff going on, which you’d imagine might be ideal to distract someone from the fact they’re being kept on hold for ages. However, playing it over the phone it’s simply too busy. As soon as the brass and backing vocals kick in it just sounds yuck.
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So while this loss of quality is fine for regular conversations where it's just people speaking, if you're planning on piping music down the telephone line, you need to remember that the audio quality will, at best, be around 24 times worse than what you'd hear on a CD.
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Whether it’s music, marketing messages, or a combination of both, the recording should be long enough so it doesn’t loop back to where they started when they were first put on hold. If you don’t typically have long wait times, this should be no problem. If calls get stacked up sometimes, you’ll want to make sure that the recording is at least as long as your typical wait time on a busy day.
Not to mention it's completely illegal to play the radio to callers on hold. Although the radio station has the appropriate license to broadcast music, your business does not, and that could leave you paying major fines.
Frequent prompts can make people feel like they’ve been on the phone longer than they actually have. I’m sure you’ve been there – you’re on hold and the voice keeps telling you that your call is important and someone will be right with you.
"As a long-time client of BusinessVoice, we love the laughs they have provided to our customers over the years through their creative On Hold [Marketing] scripts." - Rebecca Conrad / Binkelman Corporation (Hear a sample)
Unfortunately, it gets worse. Due to general sloppiness when it comes to setting the volume level for music on hold, a form of distortion known as “clipping” can appear, and regularly does if you’re willing to believe personal anecdotal evidence. If you want to know about the science behind clipping, then Wikipedia will tell you everything you need to know, but for those of us who have things to get on with, we can get by just knowing that when something is played too loud down a phone line, the sound starts to distort and sound really horrible.
Website: https://www.goonhold.com/music-on-hold-frequently-asked-questions-faq/cell-phone-music-on-hold/
Although we don't offer a free demo, you can hear the quality of our voice over demos.
The following scripts can be used for almost any kind of On Hold Messaging. You can switch the language of the text blocks by pressing the tab button.
Almost all phone systems* manufactured today have Message on Hold capability, but to determine exactly what you have before your purchase a Message on Hold system, it is best to check with your phone system vendor. Need equipment?