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In 2012, the Audio Marketing Association (Europe) conducted a survey with the OHMA (On Hold Marketing Association in the US), into On Hold Messaging and its effectiveness as a marketing tool. 1555 clients responded from a broad range of industries.
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We're a medical practice and have been using Messages On Hold for around 4 years now. Sian has been our point of contact for this time and she is fabulous. Always so responsive and 'on top of it.' The proposed scripts, edits, suggestions and changes are always clear and easy to see. Not to mention the voices and music as part of the end result are fabulous. A highly recommended team and company! 2 months ago
Easy On Hold ® has much more to offer than most message and music on hold providers. All scripts and audio: 3 business day maximum turnaround. Often 1 to 2 weeks (or more). Highly qualified engineering support 24/7. Part-time or third-party.
The same goes with sales: You want your caller to be excited about talking to you.
On-hold marketing / on-hold messages provide an amazing opportunity to add real and lasting value to your business.
When your company phone rings that caller becomes a prospect. That brief time, spent on hold, can be an extremely powerful marketing tool; and the difference between gaining a client and losing a client. Our approach to on-hold messages is simple: Combine a captive audience with skillfully crafted ads, the right audio image and real marketing objectives and you'll hit a home run every time!
Every call placed to your business is a possible sales opportunity. Whether a caller holds for a few seconds, or a few minutes can make a big difference in the outcome of that opportunity. A customized, sales oriented message program from hpc will help you give your callers a reason to stay on the line.
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On hold messages are a marketing tactic used by businesses and organizations to deliver information to their callers who are on hold. Although it was invented in the 1960s, this technology is still very useful today. If you are a business owner interested in utilizing this marketing tool, you may be interested to learn about the many features it has to offer. On hold messaging provides a variety of technology features that you can use to your advantage. Keep reading below to find out how they can work for your business.
Mixes of Mozart and Beethoven’s classic symphonies are a great way to keep customers engaged as they wait to get on hold.
Most of our customers update their On-Hold Promotions: When launching a new sale To inform callers of seasonal promotions or holiday hours. To reinforce updates to your website Billing Details Pay in Full for 3 updates to your On-Hold Messages and you'll pay just $139 per update (regular retail is $159 per update). That's a savings of $60! By purchasing this item, a link to a web form will appear on your Account Page in which you can enter your promotion scripts. This form can be submit to us 3 more times of your choosing (within 1 year of your invoice date).
Aren’t these on hold messages a lot better than being left in silence or just listening to the radio? Rather than being frustrated about waiting you’re being told exactly what you need to know. This saves both the caller and the business time all while increasing the likelihood of a successful deal.
Whether you are using an analogue landline or a VoIP business phone service, your voice travels over a variety of circuits and networks — most of which serve to disrupt the original audio file.
Tell them why you’re different from the competition and why they should trust you while helping them learn more about your particular business sector.
The most engaging messages are slightly unique in nature. They combine a mix of clever scripting and music. Slight humour is often used to promote a product or service and is usually quite effective. It's also very important to choose both the written and spoken tone that appeals to the characteristics of your audience. If your target market is the younger generation, a script that includes slang words and is quite laid back would be an excellent choice. If your target market is primarily business professionals, then a more articulate choice of words would be more suitable.
So, you’ve called in to a customer service line looking for help regarding a product or service you’ve purchased. Your hope is that your questions will be answered and your issues resolved quickly, and by a person who is capable and amiable.