This brings up the ever-present question of appropriate branding for your business. At a funeral home, Green says, you don't want an upbeat pop song, for obvious reasons. Mark Malekpour, who works at Beatsuite, a music library which sells a variety of songs specifically for hold systems, says that companies too often want popular music. "For an insurance company, you don't want something from Queen or U2," he said. "When you're choosing music for an insurance company, it shouldn't feel happy or feel good or lighthearted, because insurance is something you have to have, and you want to think, 'These guys get what insurance is all about.' " (Beatsuite's bestselling hold song is called "Inspiring Innovation," which is tagged as: "Success, achievement, and trustworthy.")
“I just got done reading the [On Hold Marketing] script and laughed the entire time. It was awesome. I don’t think I’ve ever read copy that had me laughing so hard.” - Mike Richardson / Binkelman Corp. (Hear a sample)

We’re all about in-store music for businesses, and creating an immersive brand experience for your customers. We offer flexible and affordable in-store overhead business music services, and we’ll design a customized sound that is a unique reflection of your brand, perfectly complements your atmosphere and will generates sales. Custom Branded Marketing Content Go beyond just background music and speak directly to your customers! Our veteran music designers and content creators will craft custom branded marketing messages that can be inserted into your music that will entertain, engage, inform and connect with your customers and drives more sales.
We’ve worked on some of the most iconic and prestigious projects in our region. Our stone can be found in the Freedom Tower in Lower Manhattan, beneath New York City streets and on Governors Island.