On-hold marketing / on-hold messages provide an amazing opportunity to add real and lasting value to your business.
AT&T used to have this service. My mother-in-law would always have holiday music and I know she's AT&T... positive of this fact! 🙂 (holiday music & AT&T) Apr 14, 2009 5:04 PM User profile for user: DavidJA DavidJA May 15, 2009 12:10 AM in response to PsychedelicWonders In response to PsychedelicWonders
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“I just got done reading the [On Hold Marketing] script and laughed the entire time. It was awesome. I don’t think I’ve ever read copy that had me laughing so hard.” - Mike Richardson / Binkelman Corp. (Hear a sample)
Corporate cost-cutting and new technology have resulted in the advent of automated systems that can make the on-hold experience even more frustrating. It can feel near-impossible to get a human on the phone these days, which a national survey conducted by Consumer Reports found to be Americans' second-greatest annoyance, after hidden fees but beating out inaccurate weather reports and dog poop. Green observes that often people call as a last resort, because something on the website wasn't clear, perhaps, and they really need an answer quickly. So callers are captive listeners, a state often associated with the gridlock of waiting, whether in line at a Starbucks, in a dentist's chair, or in the proverbial elevator making its slow way up.
1.( جميع خطوطنا مشغولة في هذه اللحظة - يرجى الانتظار قليلا. سنكون معكم خلال لحظات - PAUSE - هل قمت بزيارة موقعنا www.johndoe.com من قبل؟ إن اهتماماتك مهمة بالنسبة لنا، يرجى البقاء على الخط، سوف يتم ربطك في أقرب وقت ممكن.- PAUSE - لحظة من فضلك، أحد أعضاء فريقنا سيكون معك بعد قليل.
These hold advertisements can help you sound more professional, and make more progress on every phone call. Give your callers the right information and you can start more of the conversations that you want to have with them. Here’s a sample of an actual on dental hold message playing on a Yealink System
How about an on-hold message combined with a custom jingle for your business? Remember, jingles create a tune that all your customers will remember is your tune. Even with just our licensed music, your message on-hold means your customers will remember that catchy tune along with “Our Company won the Gold Star for International shipping” or “We now have the new 4K TVs for sale”. These are the kinds of advertising tools that Advanced Productions encourages your business to use —and we provide for you! Voice-overs Jingles On-Hold Messages In-Store Messages Phone Greetings Podcast Recordings Radio Commercials
"This whole 'Humor On Hold™' thing is pretty freaking stellar." - Rachel McGrath / On Hold Messaging Association's MARCE Awards Judge
Helpful message on hold sections are meant to speedily improve the caller experience. Good content to provide during these sections might include information that the caller may be looking for on their call, information regarding access to a business location, troubleshooting steps and problem resolution and information on organizational changes that the caller may need before proceeding with their call.
Telecom SystemsMusic On-Hold SystemsBusiness Phone Sets & HandsetsConference EquipmentMultiplexersPhone Switching Systems & PBXsVoicemail & Voice Processing SystemsOther Telecom Systems
Generic music can help keep them on the line, but why waste money playing pointless music, that requires a license to play, when you can be promoting what your company does?
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Your business phone is more than a phone, it’s your other front door, an entry way to your business. With custom auto attendant instructions, company directories, holiday and promotional recordings or IVR prompts, you’ll create a positive first impression and enhanced customer experience.
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The Killerspots Agency is a contagiously creative, full-service digital marketing, production, and media agency. Our culture is a strategy at its core. With measurable results and complete customer service. We have EVERYTHING under one roof. Even other ad agencies use us. (not naming names) Furthermore, we have helped businesses of all sizes and budgets get that edge over their competitors.
Tone - select the right tone for your business brand. If your target market are young millennials, then the script would most likely include some slang words, be quite laid back and the script would be recorded in an energetic tone. If you primarily service the business market, then the script would be more articulate and recorded with a more professional tone.