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Here are a few things to keep in mind to have a killer script your callers will be receptive to: Speak to your audience: When creating a script, make sure you know WHO you’re talking to above anything else. Is it moms, teenagers or middle-aged men who like golf? Appeal to their interests in relation to your business with a captive voice, and they’ll be much more willing to listen (and be patient while doing so). Time it appropriately: You know your business better than anyone else, so as such, you’re probably aware of a caller’s average hold times. While this can vary with growth and other factors, make sure you record enough messages to fill the time so a caller isn’t stuck hearing an eternal loop of the same 3 messages. They’ll thank you for it by being far less irritated. Stay current: Some companies have seasonal sales and changes, so including this in your script as the year progresses means you remain relevant with the latest and greatest. For example, during the holidays you can say “Seasons greetings from Fletcher’s Flowers...” or something similar. You can also include event notifications, advertisements, and other informational messages so they learn more about your business. Be natural: Think about how you’d like to be talked to. Typically, a robot isn’t the first thing that comes to mind. Writing for auditory purposes elicits a different approach than writing for digital or print. Make sure whatever your script is that you read it aloud, and test it out on coworkers or friends. If they get bored or disengage, chances are, your callers will too. Know their path: What’s your end goal for what you’d like your caller to accomplish? Tailor your messaging to them based on what you come up with. If you’d like to upsell, consider using some on hold time to discuss a company-wide promotion they can take advantage of, or a fun fact about your industry they wouldn’t know. Give a call-back option: If your phone system has the feature and a caller doesn’t have time to spend on hold, offer them the option to receive a callback without affecting their position in line, or to leave a message. This can alleviate the stress of waiting.
Get the specific type of Message on Hold equipment your organization needs and stay on budget. We have USB thumb drive systems as well as Enterprise level equipment that will interface with your network or phone lines for convenient and secure use.
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3 Reasons the Hospitality Industry Should Incorporate Scents into their BusinessFebruary 11, 2021
Sian and the team did a great job for us, super fast service and informative throughout the process!
Humor is a gift you can give to your callers. It lightens the mood, relieves stress, and can even ignite those random explosions of joy known as laughter.
Listen to samples from our talent and choose the voice that appeals more to your brand. In addition to on hold messages our voice talent can also record voicemail greetings, radio commercials, video presentations and more.
Seasonal and time sensitive message encompass information that may be relevant for a limited period. Common areas of focus might be season products – such as pools or outdoor equipment, special events and holidays, disease awareness and prevention and time limited promotional discounts.
-94% of all marketing budgets are spent on inducing a customer to call, while only 6% is spent on handling the call once it is received. Recent Posts Customers: Their Success Is Our Success 3 Tips To Get The Most Out Of Your Business Phone Recent Posts Why do you need CCTV? 5 Reasons it is essential for your business 5 Reasons You Need Digital Signage Creating Better Customer Experiences With Sensory Marketing 3 Reasons the Hospitality Industry Should Incorporate Scents into their Business Creating a Safe, Positive Patient Experience in Any Healthcare Setting HOME HISTORY A|V INTEGRATION AUDIO SYSTEM INTEGRATION DIGITAL & VIDEO SIGNAGE SCENT CONFERENCE & BOARDROOMS SECURITY CAMERAS SOUND MASKING COMMERCIAL MUSIC SERVICES COMMERCIAL TV SERVICES MARKETING ON HOLD DRIVE THRU SYSTEMS NURSE CALL INDUSTRIAL COMMUNICATIONS WHO WE SERVE NEWS AND EVENTS Creating Better Customer Experiences With Sensory Marketing 3 Reasons the Hospitality Industry Should Incorporate Scents into their Business Creating a Safe, Positive Patient Experience in Any Healthcare Setting Security Cameras Designed for your Needs! Why do you need such a system? What is the soundtrack for your business? CONTACT TECHNICAL SUPPORT
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USA Business Telephone Today conducted a survey of 30,000 callers to study the effects of hold music, or the lack of it, for a single minute. More than half the callers who were put on hold without any auditory stimulation hung up. The silence affected the rest of the group’s perception of time: More than 27 percent thought their wait time exceeded five minutes, and 18 percent thought it exceeded three minutes. Only 3 percent judged their wait time to be close to the actual one-minute timeframe. All of the callers in the study had listened to dead air for only 60 seconds.
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Having customers listen to elevator music may be fine in the elevator, but when they’re on hold it’s yet another opportunity to keep them engaged in your business. Our Bundle packages give you everything you need to keep the conversation going. We provide the on-hold player to work with your current system and we help you keep it fresh with access to creative writers, voice talent, music libraries and our state-of-the-art recording studio. Think of us as like your very own marketing partner. All you need to do is let us know what you want to say and we’ll make it sound as professional as you are. Why let your brand fall on deaf ears, when you can keep it top-of-mind 24/7? I think we just answered our own question.
Start with a Warm Greeting. When customers get to your on-hold message, let them know who they have called and offer a very brief introduction to your business. Example: “ Thank you for calling ABC Plumbing, Tampa’s most trusted plumbers for over 20 years .”. Let the caller know what they should expect to happen next.